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Abstract

Purpose Public attitudes towards COVID-19 and social distancing are critical in reducing its spread. It is therefore important to understand public reactions and information dissemination in all major forms, including on social media. This article investigates important issues reflected on Twitter in the early stages of the public reaction to COVID-19. Design/methodology/approach A thematic analysis of the most retweeted English-language tweets mentioning COVID-19 during March 10-29, 2020. Findings The main themes identified for the 87 qualifying tweets accounting for 14 million retweets were: lockdown life; attitude towards social restrictions; politics; safety messages; people with COVID-19; support for key workers; work; and COVID-19 facts/news. Research limitations/implications Twitter played many positive roles, mainly through unofficial tweets. Users shared social distancing information, helped build support for social distancing, criticised government responses, expressed support for key workers and helped each other cope with social isolation. A few popular tweets not supporting social distancing show that government messages sometimes failed. Practical implications Public health campaigns in future may consider encouraging grass roots social web activity to support campaign goals. At a methodological level, analysing retweet counts emphasised politics and ignored practical implementation issues. Originality/value This is the first qualitative analysis of general COVID-19-related retweeting.

Date

20. 1.2015 18:30:22

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Abstract

As one of the world's most visited websites, YouTube is potentially influential for learning gendered attitudes. Nevertheless, despite evidence of gender influences within the site for some topics, the extent to which YouTube reflects or promotes male/female or other gender divides is unknown. This article analyses 10,211 YouTube videos published in 12 months from 2014 to 2015 using commenter-portrayed genders (inferred from usernames) and view counts from the end of 2019. Nonbinary genders are omitted for methodological reasons. Although there were highly male and female topics or themes (e.g., vehicles or beauty) and male or female gendering is the norm, videos with topics attracting both males and females tended to have more viewers (after approximately 5 years) than videos in male or female gendered topics. Similarly, within each topic, videos with gender balanced sets of commenters tend to attract more viewers. Thus, YouTube does not seem to be driving male-female gender differences.

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Date

22. 6.2023 18:11:50