Search (2 results, page 1 of 1)

  • × author_ss:"Wang, P."
  • × author_ss:"Wolfram, D."
  1. Zhang, J.; Wolfram, D.; Wang, P.; Hong, Y.; Gillis, R.: Visualization of health-subject analysis based on query term co-occurrences (2008) 0.01 
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    Abstract
    A multidimensional-scaling approach is used to analyze frequently used medical-topic terms in queries submitted to a Web-based consumer health information system. Based on a year-long transaction log file, five medical focus keywords (stomach, hip, stroke, depression, and cholesterol) and their co-occurring query terms are analyzed. An overlap-coefficient similarity measure and a conversion measure are used to calculate the proximity of terms to one another based on their co-occurrences in queries. The impact of the dimensionality of the visual configuration, the cutoff point of term co-occurrence for inclusion in the analysis, and the Minkowski metric power k on the stress value are discussed. A visual clustering of groups of terms based on the proximity within each focus-keyword group is also conducted. Term distributions within each visual configuration are characterized and are compared with formal medical vocabulary. This investigation reveals that there are significant differences between consumer health query-term usage and more formal medical terminology used by medical professionals when describing the same medical subject. Future directions are discussed.
  2. Zhang, J.; Wolfram, D.; Wang, P.: Analysis of query keywords of sports-related queries using visualization and clustering (2009) 0.01 
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    Abstract
    The authors investigated 11 sports-related query keywords extracted from a public search engine query log to better understand sports-related information seeking on the Internet. After the query log contents were cleaned and query data were parsed, popular sports-related keywords were identified, along with frequently co-occurring query terms associated with the identified keywords. Relationships among each sports-related focus keyword and its related keywords were characterized and grouped using multidimensional scaling (MDS) in combination with traditional hierarchical clustering methods. The two approaches were synthesized in a visual context by highlighting the results of the hierarchical clustering analysis in the visual MDS configuration. Important events, people, subjects, merchandise, and so on related to a sport were illustrated, and relationships among the sports were analyzed. A small-scale comparative study of sports searches with and without term assistance was conducted. Searches that used search term assistance by relying on previous query term relationships outperformed the searches without the search term assistance. The findings of this study provide insights into sports information seeking behavior on the Internet. The developed method also may be applied to other query log subject areas.

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