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Abstract

This is the full text of a "Reply All" debate on Web 2.0 between authors Andrew Keen and David Weinberger

Content

"Mr. Keen begins: So what, exactly, is Web 2.0? It is the radical democratization of media which is enabling anyone to publish anything on the Internet. Mainstream media's traditional audience has become Web 2.0's empowered author. Web 2.0 transforms all of us -- from 90-year-old grandmothers to eight-year-old third graders -- into digital writers, music artists, movie makers and journalists. Web 2.0 is YouTube, the blogosphere, Wikipedia, MySpace or Facebook. Web 2.0 is YOU! (Time Magazine's Person of the Year for 2006). Is Web 2.0 a dream or a nightmare? Is it a remix of Disney's "Cinderella" or of Kafka's "Metamorphosis"? Have we -- as empowered conversationalists in the global citizen media community -- woken up with the golden slipper of our ugly sister (aka: mainstream media) on our dainty little foot? Or have we -- as authors-formerly-know-as-the-audience -- woken up as giant cockroaches doomed to eternally stare at our hideous selves in the mirror of Web 2.0? Silicon Valley, of course, interprets Web 2.0 as Disney rather than Kafka. After all, as the sales and marketing architects of this great democratization argue, what could be wrong with a radically flattened media? Isn't it dreamy that we can all now publish ourselves, that we each possess digital versions of Johannes Gutenberg's printing press, that we are now able to easily create, distribute and sell our content on the Internet? This is personal liberation with an early 21st Century twist -- a mash-up of the countercultural Sixties, the free market idealism of the Eighties, and the technological determinism and consumer-centricity of the Nineties. The people have finally spoken. The media has become their message and the people are self-broadcasting this message of emancipation on their 70 million blogs, their hundreds of millions of YouTube videos, their MySpace pages and their Wikipedia entries. ..."

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Type

a

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Abstract

Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place--the physical world demanded it--but now everything has its places: multiple categories, multiple shelves. Simply put, everything is suddenly miscellaneous. In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children's teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry. Finally, he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life. From A to Z, Everything Is Miscellaneous will completely reshape the way you think--and what you know--about the world.

Content

Inhalt: The new order of order -- Alphabetization and its discontents -- The geography of knowledge -- Lumps and splits -- The laws of the jungle -- Smart leaves -- Social knowing -- What nothing says -- Messiness as a virtue -- The work of knowledge.

Footnote

Rez. in: Publishers Weekly. May 2007: "In a high-minded twist on the Internet-has-changed-everything book, Weinberger (Small Pieces Loosely Joined) joins the ranks of social thinkers striving to construct new theories around the success of Google and Wikipedia. Organization or, rather, lack of it, is the key: the author insists that "we have to get rid of the idea that there's a best way of organizing the world." Building on his earlier works' discussions of the Internet-driven shift in power to users and consumers, Weinberger notes that "our homespun ways of maintaining order are going to break-they're already breaking-in the digital world." Today's avalanche of fresh information, Weinberger writes, requires relinquishing control of how we organize pretty much everything; he envisions an ever-changing array of "useful, powerful and beautiful ways to make sense of our world." Perhaps carried away by his thesis, the author gets into extended riffs on topics like the history of classification and the Dewey Decimal System. At the point where readers may want to turn his musings into strategies for living or doing business, he serves up intriguing but not exactly helpful epigrams about "the third order of order" and "useful miscellaneousness." But the book's call to embrace complexity will influence thinking about "the newly miscellanized world.""