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Abstract

Social influence has a great impact on human behavior, which has been widely investigated in various research fields. Even so, it has rarely been investigated in the online health community. In this paper, we focus on the multichannel access in online health communities, defining social influence as the average degree of multichannel access to a physician's colleagues. Based on the multinomial logistic regression model, we examined the direct effects of social influence and patients' rating to multichannel access. In addition, we explored the moderating effect of social influence on the relationship between patients' rating and multichannel access in online health communities. The results of the experiment and robustness testing support the propositions that social influence and patients' rating significantly and positively affect multichannel access in an online health community. The moderating effect of social influence is negative and significantly influences the accessible channels provided by the focal physician. This research contributes to the literature concerning online health communities, social influence, and multichannel access; it also has practical implications.

Type

a

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Abstract

The usefulness of online geological maps is hindered by linguistic barriers. Multilingual geoscience thesauri alleviate linguistic barriers of geological maps. However, the benefits of multilingual geoscience thesauri for online geological maps are less studied. In this regard, we developed a multilingual thesaurus of geological time scale (GTS) to alleviate linguistic barriers of GTS records among online geological maps. We extended the Simple Knowledge Organization System (SKOS) model to represent the ordinal hierarchical structure of GTS terms. We collected GTS terms in seven languages and encoded them into a thesaurus by using the extended SKOS model. We implemented methods of characteristic-oriented term retrieval in JavaScript programs for accessing Web Map Services (WMS), recognizing GTS terms, and making translations. With the developed thesaurus and programs, we set up a pilot system to test recognitions and translations of GTS terms in online geological maps. Results of this pilot system proved the accuracy of the developed thesaurus and the functionality of the developed programs. Therefore, with proper deployments, SKOS-based multilingual geoscience thesauri can be functional for alleviating linguistic barriers among online geological maps and, thus, improving their interoperability.

Type

a