Wu, M.-H.; Martin, C.D.: ¬An exploratory study of user media preferences in a public setting (1997)
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- Abstract
- Examines the assumption that people want to be presented with as many different media as are possible in a given application. Reports on an exploratory study designed to assess the media preferences og the 'person on the street' when presented with the choice of 7 different media combinations to find out some unknown thing in a public space. Findings suggests that people do not always prefer to access as many different media as are available. There was a bias toward having some media combination that includes graphics, but there was also some bias against having information presented using sound in a public space
