Search (1 results, page 1 of 1)

0.0136500355 = product of:
  0.027300071 = sum of:
    0.027300071 = product of:
      0.054600142 = sum of:
        0.054600142 = weight(_text_:i in 4984) [ClassicSimilarity], result of:
          0.054600142 = score(doc=4984,freq=4.0), product of:
            0.15441231 = queryWeight, product of:
              3.7717297 = idf(docFreq=2765, maxDocs=44218)
              0.04093939 = queryNorm
            0.35359967 = fieldWeight in 4984, product of:
              2.0 = tf(freq=4.0), with freq of:
                4.0 = termFreq=4.0
              3.7717297 = idf(docFreq=2765, maxDocs=44218)
              0.046875 = fieldNorm(doc=4984)
      0.5 = coord(1/2)
  0.5 = coord(1/2)

Abstract

Drawing on identity theory and privacy research, this article argues that the need for self-identity is a key factor affecting people's privacy behavior in social networking sites. I first unpack the mainstream, autonomy-centric discourse of privacy, and then present a research model that illustrates a possible new theorization of the relationship between self-identity and information privacy. An empirical study with Facebook users confirms the main hypotheses. In particular, the data show that the need for self-identity is positively related to privacy management behaviors, which in turn result in increased self-disclosure in online social networks. I subsequently argue that the so-called "privacy paradox" is not a paradox per se in the context of online social networking; rather, privacy concerns reflect the ideology of an autonomous self, whereas social construction of self-identity explains voluntary self-disclosure.