Wu, Y.; Liu, Y.; Tsai, Y.-H.R.; Yau, S.-T.: Investigating the role of eye movements and physiological signals in search satisfaction prediction using geometric analysis (2019)
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- Abstract
- Two general challenges faced by data analysis are the existence of noise and the extraction of meaningful information from collected data. In this study, we used a multiscale framework to reduce the effects caused by noise and to extract explainable geometric properties to characterize finite metric spaces. We conducted lab experiments that integrated the use of eye-tracking, electrodermal activity (EDA), and user logs to explore users' information-seeking behaviors on search engine result pages (SERPs). Experimental results of 1,590 search queries showed that the proposed strategies effectively predicted query-level user satisfaction using EDA and eye-tracking data. The bootstrap analysis showed that combining EDA and eye-tracking data with user behavior data extracted from user logs led to a significantly better linear model fit than using user behavior data alone. Furthermore, cross-user and cross-task validations showed that our methods can be generalized to different search engine users performing different preassigned tasks.
