Yu, L.; O'Brien, A.: ¬A practical typology of adult fiction borrowers based on their reading habits (1999)
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- Abstract
- Reports results of a study which applied a typological procedure, developed by Lazairsfeld from the social sciences, to a set of qualitative data on fiction reading habits for the purpose of forming a practical typology of fiction borrowers. The data was collected from a sample of 300 readers in 2 medium sized UK public libraries over a 2 month period. The procedure, using an inductive research approach, first mapped readers along 6 dimensions of reading habits which emerged from the data frequencies of borrowing, the numbers of authors currently read, the literary/recreational orientation of reading, searching approaches usually applied, sureness (confidence) in book selection and then proceeded to reduce the number of combinations formed by these dimensions, based on their relationships. A typology of 7 types of fiction borrowers was devised: readers of particularism; readers of frequent literary pluralism; readers of infrequent literary pluralism; readers of frequent recreational pluralism; readers of infrequent recreational pluralism; readers of frequent universalism; and readers of infrequent universalism
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