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  • × author_ss:"Zhang, Y."
  • × theme_ss:"Informetrie"
  • × theme_ss:"Internet"
  1. Zhang, Y.: ¬The impact of Internet-based electronic resources on formal scholarly communication in the area of library and information science : a citation analysis (1998) 0.03 
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    Abstract
    Internet based electronic resources are growing dramatically but there have been no empirical studies evaluating the impact of e-sources, as a whole, on formal scholarly communication. reports results of an investigation into how much e-sources have been used in formal scholarly communication, using a case study in the area of Library and Information Science (LIS) during the period 1994 to 1996. 4 citation based indicators were used in the study of the impact measurement. Concludes that, compared with the impact of print sources, the impact of e-sources on formal scholarly communication in LIS is small, as measured by e-sources cited, and does not increase significantly by year even though there is observable growth of these impact across the years. It is found that periodical format is related to the rate of citing e-sources, articles are more likely to cite e-sources than are print priodical articles. However, once authors cite electronic resource, there is no significant difference in the number of references per article by periodical format or by year. Suggests that, at this stage, citing e-sources may depend on authors rather than the periodical format in which authors choose to publish
    Date
    30. 1.1999 17:22:22
    Type
    a
  2. Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009) 0.02 
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    Abstract
    In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.
    Date
    22. 3.2009 17:49:11
    Type
    a

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