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Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009)
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- Abstract
- In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.
- Date
- 22. 3.2009 17:49:11
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Zhang, Y.: Scholarly use of Internet-based electronic resources (2001)
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- Abstract
- By Internet resources Zhang means any electronic file accessible by any Internet protocol. Their usage is determined by an examination of the citations to such sources in a nine-year sample of four print and four electronic LIS journals, by a survey of editors of these journals, and by a survey of scholars with "in press" papers in these journals. Citations were gathered from Social Science Citation Index and manually classed as e-sources by the format used. All authors with "in press" papers were asked about their use and opinion of Internet sources and for any suggestions for improvement. Use of electronic sources is heavy and access is very high. Access and ability explain most usage while satisfaction was not significant. Citation of e-journals increases over the eight years. Authors report under citation of e-journals in favor of print equivalents. Traditional reasons are given for citing and not citing, but additional reasons are also present for e-journals.
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Zhang, Y.: Undergraduate students' mental models of the Web as an information retrieval system (2008)
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- Abstract
- This study explored undergraduate students' mental models of the Web as an information retrieval system. Mental models play an important role in people's interaction with information systems. Better understanding of people's mental models could inspire better interface design and user instruction. Multiple data-collection methods, including questionnaire, semistructured interview, drawing, and participant observation, were used to elicit students' mental models of the Web from different perspectives, though only data from interviews and drawing descriptions are reported in this article. Content analysis of the transcripts showed that students had utilitarian rather than structural mental models of the Web. The majority of participants saw the Web as a huge information resource where everything can be found rather than an infrastructure consisting of hardware and computer applications. Students had different mental models of how information is organized on the Web, and the models varied in correctness and complexity. Students' mental models of search on the Web were illustrated from three points of view: avenues of getting information, understanding of search engines' working mechanisms, and search tactics. The research results suggest that there are mainly three sources contributing to the construction of mental models: personal observation, communication with others, and class instruction. In addition to structural and functional aspects, mental models have an emotional dimension.
