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Abstract

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters-the Googleplex-to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers-free food and dry cleaning, on-site doctors and masseuses-and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China-Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy-and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

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Abstract

That there is a "digital divide" - which falls between those who have and can afford the latest in technological tools and those who have neither in our society - is indisputable. "Virtual Inequality" redefines the issue as it explores the cascades of that divide, which involve access, skill, political participation, as well as the obvious economics. Computer and Internet access are insufficient without the skill to use the technology, and economic opportunity and political participation provide primary justification for realizing that this inequality is a public problem and not simply a matter of private misfortune. Defying those who say the divide is growing smaller, this volume, based on a national survey that includes data from over 1800 respondents in low-income communities, shows otherwise. In addition to demonstrating why disparities persist in such areas as technological abilities, the survey also shows that the digitally disadvantaged often share many of the same beliefs as their more privileged counterparts. African-Americans, for instance, are even more positive in their attitudes toward technology than whites are in many respects, contrary to conventional wisdom. The rigorous research on which the conclusions are based is presented accessibly and in an easy-to-follow manner. Not content with analysis alone, nor the untangling of the complexities of policymaking, "Virtual Inequality" views the digital divide compassionately in its human dimensions and recommends a set of practical and common-sense policy strategies. Inequality, even in a virtual form this book reminds us, is unacceptable and a situation that society is compelled to address.

Footnote

Rez. in: JASIST 55(2004) no.5, S.467-468 (W. Koehler): "Virtual Inequality is an important contribution to the digital divide debate. That debate takes two basic forms. One centers an the divide between the "information rich" developed countries and the "information poor" developing countries. The second is concerned with the rift between information "haves" and "have-nots" within countries. This book addresses the latter domain and is concerned with the digital divide in the United States. This book is the product of a cross-disciplinary collaboration. Mossberger and Tolbert are both members of the Kent State University political science department while Stansbury is an the Library and Information Science faculty. The book is extremely well documented. Perhaps the chapter an the democracy divide and e-government is the best done, reflecting the political science bent of two of the authors. E-government is very well covered. Unfortunately, e-commerce and e-education go virtually unmentioned. If e-government is important to defining the digital divide, then certainly e-commerce and e-education are as well. Mossberger, Tolbert, and Stansbury argue that the digital divide should be described as four different divides: the access divide, the skills divide, the economic opportunity divide, and the democratic divide. Each of these divides is developed in its own chapter. Each chapter draws well an the existing literature. The book is valuable if for no other reason than that it provides an excellent critique of the current state of the understanding of the digital divide in the United States. It is particularly good in its contrast of the approaches taken by the Clinton and George W. Bush administrations. Perhaps this is a function of the multidisciplinary strength of the book's authorship, for indeed it shows here. The access divide is defined along "connectivity" lines: who has access to digital technologies. The authors tonfirm the conventional wisdom that age and education are important predictors of in-home access, but they also argue that rate and ethnicity are also factors (pp. 32-33): Asian Americans have greatest access followed by whites, Latinos, and African Americans in that order. Most access the Internet from home or work, followed by friends' computers, libraries, and other access points. The skills divide is defined as technical competence and information literacy (p. 38). Variation was found along technical competence for age, education, affluence, rate, and ethnicity, but not gender (p. 47). The authors conclude that for the most part the skills divide mirrors the access divide (p. 55). While they found no gender difference, they did find a gender preference for skills acquisition: males prefer a more impersonal delivery ("online help and tutorials") while females prefer more personal instruction (p. 56).