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Abstract

This is a practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. The key topics covered include: bibliometrics, webometrics and web metrics; data collection tools; evaluating impact on the web; evaluating social media impact; investigating relationships between actors; exploring traditional publications in a new environment; web metrics and the web of data; the future of web metrics and the library and information professional. The book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher's work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.

Content

1. Introduction. MetricsIndicators -- Web metrics and Ranganathan's laws of library science -- Web metrics for the library and information professional -- The aim of this book -- The structure of the rest of this book -- 2. Bibliometrics, webometrics and web metrics. Web metrics -- Information science metrics -- Web analytics -- Relational and evaluative metrics -- Evaluative web metrics -- Relational web metrics -- Validating the results -- 3. Data collection tools. The anatomy of a URL, web links and the structure of the web -- Search engines 1.0 -- Web crawlers -- Search engines 2.0 -- Post search engine 2.0: fragmentation -- 4. Evaluating impact on the web. Websites -- Blogs -- Wikis -- Internal metrics -- External metrics -- A systematic approach to content analysis -- 5. Evaluating social media impact. Aspects of social network sites -- Typology of social network sites -- Research and tools for specific sites and services -- Other social network sites -- URL shorteners: web analytic links on any site -- General social media impact -- Sentiment analysis -- 6. Investigating relationships between actors. Social network analysis methods -- Sources for relational network analysis -- 7. Exploring traditional publications in a new environment. More bibliographic items -- Full text analysis -- Greater context -- 8. Web metrics and the web of data. The web of data -- Building the semantic web -- Implications of the web of data for web metrics -- Investigating the web of data today -- SPARQL -- Sindice -- LDSpider: an RDF web crawler -- 9. The future of web metrics and the library and information professional. How far we have come -- The future of web metrics -- The future of the library and information professional and web metrics.

LCSH

Library science

Subject

Library science

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Content

Förderung von Informationskompetenz als Aufgabe von Schule -- Das kooperative Schulungsmodell zur Förderung von Informationskompetenz - am Beispiel der Teaching Library Vorarlberg -- Die Förderung der Informationskompetenz zusammen mit Lehrkräften -- ASK UB - Evaluation und Weiterentwicklung eines Schulungskonzeptes für Informationskompetenz -- Hochschulstudium -- Förderung wissenschaftlicher Informationskompetenz in deutschen Hochschulen -- Informationskompetenz an Massenuniversitäten - Wherever, Whenever! Bibliotheken an Hochschulen in Bayern: Bestandsaufnahme und Modell Ansbach -- Informationskompetenz und forschungsorientiertes Studium - ein Beitrag aus der Hochschuldidaktik -- Grenzverschiebungen: Wissenschaftliches Schreiben, Schreibwerkstätten und Informationskompetenz Förderung von Informationskompetenz in der KIT-Bibliothek unter besonderer Berücksichtigung der Ausbildung von Lernkompetenz als zentraler Komponente von Informationskompetenz -- Fit für die Bachelorarbeit - wie Institutsbibliotheken Blended Learning einsetzen können -- Informationskompetenz institutionell verankern am Beispiel der Universitätsbibliothek Bern -- Wissenschaft und Forschung -- Informationskompetenz im Wissenschaftssystem Informationsservices auf Augenhöhe - So können Bibliotheken den Forschungsprozess proaktiv unterstützen DOI: 10.1515/9783110403367