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BK

85.20 / Betriebliche Information und Kommunikation

Classification

85.20 / Betriebliche Information und Kommunikation

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Abstract

Wie wird aus einem Garagen-Start-up ein weltbekanntes Imperium? Das Geheimnis um Google, eine der wertvollsten Marken der Welt,ist gelüftet. Von niemand Geringerem als Google-CEO Eric Schmidt, Gründer Larry Page und Senior Vice President Jonathan Rosenberg. Und so wie Google längst mehr als eine Suchmaschine ist, ist »Wie Google tickt« weit mehr als eine Unternehmensgeschichte. Es ist spannende Inspirationsquelle und kluger Wegweiser. Wie baut man eine fruchtbare Unternehmenskultur auf? Wie entwickelt man wegweisende Strategien? Wie entsteht Innovation? Die drei Google-Insider sind angetreten, ihr Wissen in die Welt zu bringen. Eric Schmidt ist Informatiker und war langjähriger CEO von Google. Seit April ist er Executive Chairman von Google. Schmidt lehrt an der Stanford University und gehört seit 2009 zum Beraterteam von Barack Obama. Jonathan Rosenberg, Senior Vice President von Google, war vor allem für die innovative Produktentwicklung verantwortlich. Zusammen sind sie echte Google-Insider.

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Abstract

Ontologies have been developed and investigated for quite a while now in artificial intelligente and natural language processing to facilitate knowledge sharing and reuse. More recently, the notion of ontologies has attracied attention from fields such as intelligent information integration, cooperative information systems, information retrieval, electronic commerce, and knowledge management. The author systematicaliy introduces the notion of ontologies to the non-expert reader and demonstrates in detail how to apply this conceptual framework for improved intranet retrieval of corporate information and knowledge and for enhanced Internet-based electronic commerce. In the second part of the book, the author presents a more technical view an emerging Web standards, like XML, RDF, XSL-T, or XQL, allowing for structural and semantic modeling and description of data and information.

Theme

Information Resources Management