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Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009)
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Rosenfeld, L.; Morville, P.: Information architecture for the World Wide Web : designing large-scale Web sites (2007)
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Web 2.0 in der Unternehmenspraxis : Grundlagen, Fallstudien und Trends zum Einsatz von Social-Software (2009)
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