-
Erlhofer, S.: Suchmaschinen-Optimierung für Webentwickler : Grundlagen, Ranking optimieren, Tipps und Tricks; Neu: Keyword-Recherche, TYPO3-Optimierung, Usability (2006)
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- RSWK
- World Wide Web / Suchmaschine
Suchmaschine / Web Site / Ranking
- Subject
- World Wide Web / Suchmaschine
Suchmaschine / Web Site / Ranking
-
Alby, T.; Karzauninkat, S.: Suchmaschinenoptimierung : professionelles Website-Marketing für besseres Ranking ; [berücksichtigt Google Analytics] (2007)
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- Classification
- ST 252 Informatik / Monographien / Software und -entwicklung / Web-Programmierung, allgemein
- RSWK
- World Wide Web / Suchmaschine
Suchmaschine / Web Site / Ranking
Internet / Online-Recherche / Suchmaschine (GBV)
- RVK
- ST 252 Informatik / Monographien / Software und -entwicklung / Web-Programmierung, allgemein
- Subject
- World Wide Web / Suchmaschine
Suchmaschine / Web Site / Ranking
Internet / Online-Recherche / Suchmaschine (GBV)
-
Erlhofer, S.: Suchmaschinen-Optimierung für Webentwickler : Grundlagen, Funktionsweisen und Ranking-Optimierung (2005)
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- RSWK
- World Wide Web / Suchmaschine
Suchmaschine / Web Site / Ranking
- Subject
- World Wide Web / Suchmaschine
Suchmaschine / Web Site / Ranking
-
Web-2.0-Dienste als Ergänzung zu algorithmischen Suchmaschinen (2008)
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- Abstract
- Mit sozialen Suchdiensten - wie z. B. Yahoo Clever, Lycos iQ oder Mister Wong - ist eine Ergänzung und teilweise sogar eine Konkurrenz zu den bisherigen Ansätzen in der Web-Suche entstanden. Während Google und Co. automatisch generierte Trefferlisten bieten, binden soziale Suchdienste die Anwender zu Generierung der Suchergebnisse in den Suchprozess ein. Vor diesem Hintergrund wird in diesem Buch der Frage nachgegangen, inwieweit soziale Suchdienste mit traditionellen Suchmaschinen konkurrieren oder diese qualitativ ergänzen können. Der vorliegende Band beleuchtet die hier aufgeworfene Fragestellung aus verschiedenen Perspektiven, um auf die Bedeutung von sozialen Suchdiensten zu schließen.
- Content
- Das Buchprojekt entstand im Rahmen des Forschungsprojektes Theseus (Teilprojekt Alexandria). - Als Online Publikation vgl.: http://www.bui.haw-hamburg.de/fileadmin/user_upload/lewandowski/Web20-Buch/lewandowski-maass.pdf. Rez. in: ZfBB 56(2009) H.2, S.134-135 (K. Lepsky)
- Issue
- Ergebnisse des Fachprojektes "Einbindung von Frage-Antwort-Diensten in die Web-Suche" am Department Information der Hochschule für Angewandte Wissenschaften Hamburg (WS 2007/2008).
- RSWK
- World Wide Web 2.0 / Suchmaschine
- Subject
- World Wide Web 2.0 / Suchmaschine
-
Hübener, M.: Suchmaschinenoptimierung kompakt : anwendungsorientierte Techniken für die Praxis (2009)
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- Abstract
- Methoden der Suchmaschinenoptimierung werden im vorliegenden Buch umfassend beleuchtet. Nach einer Einführung in das Thema besteht ein erster Schwerpunkt darin, konkrete Handlungsanweisungen für die Suchmaschinenoptimierung einer Website aufzuzeigen. Dazu wird ein Optimierungszyklus in neun Schritten vorgestellt, welcher die Felder OffPage-Optimierung, OnPage-Optimierung und Keyword-Recherche einschließt. Darüber hinaus führt der Autor die zusätzliche Kategorie der Content-Strategie ein, um die Quellen und Verbreitungswege potentieller neuer Inhalte zu systematisieren. Um die Anschaulichkeit und den Praxisbezug noch zu erhöhen, stellt der Autor eine konkrete Anwendung des vorgestellten Optimierungszyklus am Beispiel einer real existierenden Website vor.
- Content
- Einleitung - Grundlagen - Die Funktionsweise der Suchmaschinen - Die Besonderheiten der Suchmaschine Google - Multimedia im World Wide Web - Die Strukturierung einer Internetpräsenz - Der 9-Punkte-Optimierungsplan - Die Anwendung des Optimierungsplans am Beispiel www.still.de - Zusammenfassung
- RSWK
- Suchmaschine / Information-Retrieval-System / Optimierung
Suchmaschine / Electronic Commerce (GBV)
- Subject
- Suchmaschine / Information-Retrieval-System / Optimierung
Suchmaschine / Electronic Commerce (GBV)
-
Köchert, R.: Auf der Suche im Internet : Die Etrusker-Spitzmaus - Online-Wissen effizient abrufen und nutzen (2005)
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- Abstract
- Diplomphysiker Ralf Köchert hat sich mit dem Medium Internet auseinandergesetzt und möchte dem Leser dessen ursprüngliche Idee - die Suche nach Informationen auf professionelle Weise näher bringen. Wertvoll sind in diesem Zusammenhang vor allem die Ausführungen über gezieltes Suchen. Des Weiteren setzt sich der Autor mit dem Aufbau der bekannten Suchmaschine Google auseinander. Zu sätzlich wird erklärt, wie das Hypertextsystem, also die Systematik der Links im Internet funktioniert. Wer sich mit diesem Buch auseinandersetzt, wird künftig bei der täglichen Recherche wohl einige Zeit und Energie sparen.
- RSWK
- Internet / Online-Recherche
Internet / Suchmaschine
- Subject
- Internet / Online-Recherche
Internet / Suchmaschine
-
Suchen und Finden im Internet (2007)
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- RSWK
- Internet / Suchmaschine / Benutzeroberfläche / Aufsatzsammlung
- Subject
- Internet / Suchmaschine / Benutzeroberfläche / Aufsatzsammlung
