-
Social Media und Web Science : das Web als Lebensraum, Düsseldorf, 22. - 23. März 2012, Proceedings, hrsg. von Marlies Ockenfeld, Isabella Peters und Katrin Weller. DGI, Frankfurt am Main 2012 (2012)
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Lanier, J.: Zehn Gründe, warum du deine Social Media Accounts sofort löschen musst (2018)
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KNZZ (E)
E 711
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KNZY (E)
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Morozov, E: Smarte neue Welt : digitale Technik und die Freiheit des Menschen (2013)
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Geiselberger, H. u.a. [Red.]: Big Data : das neue Versprechen der Allwissenheit (2013)
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Kaeser, E.: Trost der Langeweile : die Entdeckung menschlicher Lebensformen in digitalen Welten (2014)
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- Content
- Vgl. auch den Beitrag: Kaeser, E.: Das postfaktische Zeitalter. In: http://www.nzz.ch/meinung/kommentare/googeln-statt-wissen-das-postfaktische-zeitalter-ld.111900.
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Baumeister, H.; Schwärzel, K.: Wissenswelt Internet : Eine Infrastruktur und ihr Recht (2018)
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Qualman, E.: Socialnomics : wie Social-Media Wirtschaft und Gesellschaft verändern (2010)
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- Abstract
- Wie Social Media die Produktion, das Marketing und den Verkauf von Produkten verändern Wie Unternehmen direkt mit ihren Kunden kommunizieren können Mit Kraft der neuen Medien die Umsätze steigern und Marketingkosten senken Das erste deutsche Buch, das die Auswirkungen der neuen Social Media aufzeigt Social Media wie Facebook, YouTube, Twitter & Co. sind die Medien der Zukunft und verändern das Verhalten der Menschen grundlegend. Ein Hype, der auch im Marketing eine große Rolle spielen kann. Erik Qualman zeigt in diesem Buch die Auswirkungen von Social Media und wie diese gezielt genutzt werden können. Es ist wegweisend für jedes E-Marketing, das die neuen Herausforderungen der Social Media erfolgreich einsetzen möchte sowie für alle, die wissen wollen, was es mit Social Media auf sich hat.
- Classification
- KNZZ (E)
- GHBS
- KNZZ (E)
-
Welzer, H.: ¬Die smarte Diktatur : der Angriff auf unsere Freiheit (2016)
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Türcke, C.: Digitale Gefolgschaft : auf dem Weg in eine neue Stammesgesellschaft (2019)
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Schmidt, E.; Cohen, J.: ¬Die Vernetzung der Welt : ein Blick in unsere Zukunft (2013)
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EndZeitKommunikation : Diskurse der Temporalität (2010)
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