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Google im Kaufrausch (2007)
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- Das große Problem ist aber, dass Google gar nicht anders kann als Daten sammeln. Denn die auf einzelne Surfer speziell zugeschnittene Werbung ist fast die einzige Einnahmequelle des Web-Giganten: Im ersten Quartal dieses Jahres erwirtschaftete die Suchmaschine einen Umsatz von 3,66 Milliarden US-Dollar - die Werbe-Abteilung des Konzerns lieferte 98 Prozent davon. Zukunft: Neue 3D-Pläne für Werbung in Landkarten Kein Wunder also, dass Google bei jedem neuen Firmenkauf und jedem neuen Service nach Werbemöglichkeiten sucht. Jüngstes Opfer der Anzeigen-Flut sind RSS-Feeds, die üblicherweise News von Webseiten in einer Art Abo zusammenfassen. Mit der Übernahme der Firma FeedBurner dominiert Google nun auch in diesem Markt. FeedBurner sammelt RSS-Feeds und versieht sie mit Werbung. Genial für Google: Die Lesegewohnheiten der Nutzer sind eine erstklassige Grundlage für noch genauer zugeschnittene personalisierte Werbung. Doch die RSS-Schlagzeilen sind nur eine Kleinigkeit im Vergleich zum nächsten Coup: Derzeit durchkreuzen Autos US-Großstädte und fertigen mit Hilfe mehrerer Kameras Rundum-Aufnahmen an. Die Fotos werden in Google Earth eingebunden. Eigentlich ein netter Service für die User - aber auch eine geniale Werbefläche: Wer demnächst eine Kochshow bei YouTube abruft oder via Mail Freunde zum Essen einlädt, der bekommt bald einen Anzeigen-Link zum nächsten Supermarkt - inklusive 3D-Foto und animiertem Anfahrtsplan.
-
Mostafa, J.: Bessere Suchmaschinen für das Web (2006)
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- Date
- 22. 1.2006 18:34:49
-
Becker, A: Neue Suchmaschinen für Fortgeschrittene : Neue Such-Angebote: Die fünf Top-Newcomer im Überblick (2000)
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- Kart00.com - Anstatt seine Resultate traditionell als Liste darzustellen, zeichnet der Meta-Sucher eine Ergebniskarte. Vorteil: Die bildliche Darstellung sorgtfür einen überzeugenden Themenüberblick. Teoma.com - Die Maschine fahndet mit drei unterschiedlichen Methoden: via Volltextsuche, über Expertenseiten und mithilfe von Schlagwörtern. Vorteil: Durch die innovative 3D-Suche erzielt Teoma bei speziellen Recherchen beachtliche Ergebnisse. Wondir.com - Zu jeder Anfrage gibt es bei Wondir Antworten auf fünf Ebenen. Von einer Trefferliste bis hin zu einem Experten-MailKontakt. Vorteil: ideal für komplizierte und wissenschaftliche Themen. Turb10.com - Der neue britische Meta-Crawler durchforstet gleichzeitig sowohl das normale als auch das Deep Web. Vorteil: Dank Turb10.com muss niemand mehr für Deep-Web-Recherchen auf spezielle Zusatzprogramme zurückgreifen. Hotbot.com - Der Ex-Volitextdienst setzt jetzt auf Service. Über seine Startseite lassen sich vier Top-Dienste (u.a. Google, FAST) abfragen. Vorteil: Hotbot bietet vier Spitzenangebote auf einen Klick.
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Heess, J.: Wahre Gewinner (2003)
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Korves, J.: Seiten bewerten : Googles PageRank (2005)
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Long, J.: Google hacking (2008)
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Niemann, J.: "Ich cuil das mal" : Neue Suchmaschine fordert Google heraus (2008)
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Tetzchner, J. von: As a monopoly in search and advertising Google is not able to resist the misuse of power : is the Internet turning into a battlefield of propaganda? How Google should be regulated (2017)
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-
Großjohann, K.: Gathering-, Harvesting-, Suchmaschinen (1996)
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- Date
- 7. 2.1996 22:38:41
- Pages
- 22 S
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Höfer, W.: Detektive im Web (1999)
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Stock, M.; Stock, W.G.: Recherchieren im Internet (2004)
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- 27.11.2005 18:04:22
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Gernert, J.: Googles Gegner : Jime Wales, Mitgründer von Wikipedia, drängt mit einer eigenen Suchmaschine ins Netz (2007)
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ap: Suchmaschinen in neuem Gewand : Metaspinner kennt 600 Millionen Seiten (1999)
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- Date
- 3. 5.1997 8:44:22
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Battelle, J.: ¬Die Suche : Geschäftsleben und Kultur im Banne von Google & Co. (2006)
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Auf der Suche nach Suchmaschinen (1996)
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- Source
- Cogito. 12(1996) H.5, S.19-22
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Lob, S.: Per Mausklick auf die neusten Nachrichten : Internet-Suchmaschinen liefern Presse-Überblicke und stellen persönliche Zeitungen zusammen (1998)
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- 29.12.1998 11:22:25
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Hannemann, M.: Online ins Schlaraffenland der Wissenschaft : Literatur-Recherche im Internet ist ein teures Unterfangen ohne Erfolgsgarantie - Doch wer systematisch sucht, gelangt zügig ans Ziel (1999)
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- 3. 5.1997 8:44:22
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Loeper, D. von: Sherlock Holmes im Netz (1997)
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- 22. 2.1997 19:50:29
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Hüskes, R.; Kleber, D.: ¬Den Server im Griff (1999)
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Eggeling, T.; Kroschel, A.: Alles finden im Web (2000)
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- Date
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