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Content

Inhalt: Power, communication and the internet -- The structure and power of search engines -- Google and the politics of online searching -- Users and uses of Google's information -- Mass media channels and the world of Google News -- Google's global mapping

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Content

The world according to Google: biography of a search engine -- Googlenomics: cracking the code on internet profits -- Don't be evil: how Google built its culture -- Google's cloud: how Google built data centers and killed the hard drive -- Outside the box: the Google phone company. and the Google t.v. company -- Guge: Google moral dilemma in China -- Google.gov: is what's good for Google, good for government or the public? -- Epilogue: chasing tail lights: trying to crack the social code.