Search (5 results, page 1 of 1)

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Abstract

Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, "Google's PageRank and Beyond" supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample Web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. It includes: many illustrative examples and entertaining asides; MATLAB code; accessible and informal style; and complete and self-contained section for mathematics review.

Content

Inhalt: Chapter 1. Introduction to Web Search Engines: 1.1 A Short History of Information Retrieval - 1.2 An Overview of Traditional Information Retrieval - 1.3 Web Information Retrieval Chapter 2. Crawling, Indexing, and Query Processing: 2.1 Crawling - 2.2 The Content Index - 2.3 Query Processing Chapter 3. Ranking Webpages by Popularity: 3.1 The Scene in 1998 - 3.2 Two Theses - 3.3 Query-Independence Chapter 4. The Mathematics of Google's PageRank: 4.1 The Original Summation Formula for PageRank - 4.2 Matrix Representation of the Summation Equations - 4.3 Problems with the Iterative Process - 4.4 A Little Markov Chain Theory - 4.5 Early Adjustments to the Basic Model - 4.6 Computation of the PageRank Vector - 4.7 Theorem and Proof for Spectrum of the Google Matrix Chapter 5. Parameters in the PageRank Model: 5.1 The a Factor - 5.2 The Hyperlink Matrix H - 5.3 The Teleportation Matrix E Chapter 6. The Sensitivity of PageRank; 6.1 Sensitivity with respect to alpha - 6.2 Sensitivity with respect to H - 6.3 Sensitivity with respect to vT - 6.4 Other Analyses of Sensitivity - 6.5 Sensitivity Theorems and Proofs Chapter 7. The PageRank Problem as a Linear System: 7.1 Properties of (I - alphaS) - 7.2 Properties of (I - alphaH) - 7.3 Proof of the PageRank Sparse Linear System Chapter 8. Issues in Large-Scale Implementation of PageRank: 8.1 Storage Issues - 8.2 Convergence Criterion - 8.3 Accuracy - 8.4 Dangling Nodes - 8.5 Back Button Modeling
Chapter 9. Accelerating the Computation of PageRank: 9.1 An Adaptive Power Method - 9.2 Extrapolation - 9.3 Aggregation - 9.4 Other Numerical Methods Chapter 10. Updating the PageRank Vector: 10.1 The Two Updating Problems and their History - 10.2 Restarting the Power Method - 10.3 Approximate Updating Using Approximate Aggregation - 10.4 Exact Aggregation - 10.5 Exact vs. Approximate Aggregation - 10.6 Updating with Iterative Aggregation - 10.7 Determining the Partition - 10.8 Conclusions Chapter 11. The HITS Method for Ranking Webpages: 11.1 The HITS Algorithm - 11.2 HITS Implementation - 11.3 HITS Convergence - 11.4 HITS Example - 11.5 Strengths and Weaknesses of HITS - 11.6 HITS's Relationship to Bibliometrics - 11.7 Query-Independent HITS - 11.8 Accelerating HITS - 11.9 HITS Sensitivity Chapter 12. Other Link Methods for Ranking Webpages: 12.1 SALSA - 12.2 Hybrid Ranking Methods - 12.3 Rankings based on Traffic Flow Chapter 13. The Future of Web Information Retrieval: 13.1 Spam - 13.2 Personalization - 13.3 Clustering - 13.4 Intelligent Agents - 13.5 Trends and Time-Sensitive Search - 13.6 Privacy and Censorship - 13.7 Library Classification Schemes - 13.8 Data Fusion Chapter 14. Resources for Web Information Retrieval: 14.1 Resources for Getting Started - 14.2 Resources for Serious Study Chapter 15. The Mathematics Guide: 15.1 Linear Algebra - 15.2 Perron-Frobenius Theory - 15.3 Markov Chains - 15.4 Perron Complementation - 15.5 Stochastic Complementation - 15.6 Censoring - 15.7 Aggregation - 15.8 Disaggregation

RSWK

Google / Web-Seite / Rangstatistik (HEBIS)

Subject

Google / Web-Seite / Rangstatistik (HEBIS)

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LCSH

Web search engines

RSWK

World Wide Web / Suchmaschine / Mathematisches Modell (BVB)

Subject

World Wide Web / Suchmaschine / Mathematisches Modell (BVB)
Web search engines

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Date

22. 3.2008 12:26:32

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LCSH

Web search engines

Subject

Web search engines

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Footnote

Rez. in: Machine translation review: 1999, no.10, S.26-27 (D. Lewis): "Cross Language Information Retrieval (CLIR) addresses the growing need to access large volumes of data across language boundaries. The typical requirement is for the user to input a free form query, usually a brief description of a topic, into a search or retrieval engine which returns a list, in ranked order, of documents or web pages that are relevant to the topic. The search engine matches the terms in the query to indexed terms, usually keywords previously derived from the target documents. Unlike monolingual information retrieval, CLIR requires query terms in one language to be matched to indexed terms in another. Matching can be done by bilingual dictionary lookup, full machine translation, or by applying statistical methods. A query's success is measured in terms of recall (how many potentially relevant target documents are found) and precision (what proportion of documents found are relevant). Issues in CLIR are how to translate query terms into index terms, how to eliminate alternative translations (e.g. to decide that French 'traitement' in a query means 'treatment' and not 'salary'), and how to rank or weight translation alternatives that are retained (e.g. how to order the French terms 'aventure', 'business', 'affaire', and 'liaison' as relevant translations of English 'affair'). Grefenstette provides a lucid and useful overview of the field and the problems. The volume brings together a number of experiments and projects in CLIR. Mark Davies (New Mexico State University) describes Recuerdo, a Spanish retrieval engine which reduces translation ambiguities by scanning indexes for parallel texts; it also uses either a bilingual dictionary or direct equivalents from a parallel corpus in order to compare results for queries on parallel texts. Lisa Ballesteros and Bruce Croft (University of Massachusetts) use a 'local feedback' technique which automatically enhances a query by adding extra terms to it both before and after translation; such terms can be derived from documents known to be relevant to the query.