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Abstract

Der Wandel, den die digitale Revolution ausgelöst hat, besteht nicht nur in ausgefeilten Suchmaschinen und neuen Geschäftsmodellen. Weit folgenreicher ist die wachsende Kluft zwischen denen, die im Sternzeichen Internet geboren sind, und jenen, für die das nicht gilt. Die Kinder einer neuen Generation, die sich ein Leben ohne Google nicht vorstellen kann, sind nun volljährig. Sie sind die ersten Digital Natives, deren Mediengewohnheiten unsere Wirtschaft, unsere Kultur, ja sogar unser Familienleben tiefgreifend verändern. Die bisher sichtbaren Veränderungen stellen dabei nur die Spitze des Eisbergs dar. Wie lebt diese global vernetzte Generation von Digital Natives? Wie unterscheiden sie sich von früheren Generationen? Wie gehen sie mit Informationen um? Wahren sie ihre Privatsphäre? Was bedeutet Identität für junge Menschen, die Online-Profile und Avatare haben? Wie müssen Unternehmen mit ihnen kommunizieren? Welche Chancen und Risiken ergeben sich für die Gesellschaft? Basierend auf aktuellen Forschungsergebnissen zeichnet dieses Buch der Internetexperten John Palfrey und Urs Gasser das Porträt einer digital geborenen Generation und gewährt faszinierende Einblicke für alle, die unsere digitale Gegenwart begreifen wollen, um zu wissen, wie die Zukunft zu gestalten ist.

LCSH

Information society / Social aspects
Information technology / Social aspects

Subject

Information society / Social aspects
Information technology / Social aspects

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Abstract

Ask a person on the street whether new technologies bring about important social change and you are likely to hear a resounding "yes." But the answer is less definitive amongst academics who study technology and social practice. Scholarly writing has been heavily influenced by the ideology of technological determinism - the belief that some types or technologically driven social changes are inevitable and cannot be stopped. Rather than argue for or against notions of determinism, the authors in this book ask how the materiality (the arrangement of physical, digital, or rhetorical materials into particular forms that endure across differences in place and time) of technologies, ranging from computer-simulation tools and social media, to ranking devices and rumors, is actually implicated in the process of formal and informal organizing. The book builds a new theoretical framework to consider the important socio-technical changes confronting people's everyday experiences in and outside of work. Leading scholars in the field contribute original chapters examining the complex interactions between technology and the social, between artifact and humans. The discussion spans multiple disciplines, including management, information systems, informatics, communication, sociology, and the history of technology, and opens up a new area of research regarding the relationship between materiality and organizing.

Content

Materiality and Organizing marks a long overdue turning point in the scholarly study of the human-technology relationship that now engulfs our lives. For too long, researchers have tended to treat technology as a dream conjured by agents and imbued with their projects. This brilliant sequence of essays restores and deepens the entire field of perception. It finally returns us to the facticity of technology as it persistently redefines the horizon of the possible. These tightly argued masterpieces reestablish technology as embodied and significant. Most importantly, they return us to materiality just in time. With each passing day, technology becomes both more abstracted from its physical manifestations and more ubiquitous, producing a dematerialized materiality. Only a relentless focus on this paradox will yield the intellectual tools that are required to participate in our own destinies. Shoshana Zuboff, Charles Edward Wilson Professor, Harvard Business School This volume is a much-needed exploration of the material aspects of the technologies that have reshaped our world. For two decades, a narrative framing technologies as social constructions has led to important advances in our understanding of their nature and impacts. Materiality and Organizing provides an important counterbalance to this approach in its exploration of the dimensions of materiality that constrain but also enable technologies to connect with and affect people, organizations, and society. This volume is required reading for scholars interested in technology, its development, and its impacts. Its insights into information technology are particularly significant. Professor Marshall Scott Poole, University of Illinois Urbana-Champaign For too long the materiality of social life has been ignored by sociologists and organization studies scholars. The role of materiality in social life is turning out to be one of the most interesting and difficult issues in the field. This multidisciplinary collection does not offer a single solution but offers the latest thoughts of scholars who try and take materiality seriously in their own research. The resulting volume is a deep and fascinating collection of essays. (Professor Trevor Pinch, Cornell University)