Search (8 results, page 1 of 1)

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Abstract

Faculty members from a major university were surveyed to explore the possible relationship between Internet usage and the following dependent variables: computer usage (length of time and perceived expertise), length of time of Internet use, perceived expertise of Internet use, and perceived utility of the Internet. 97% have an Internet account. Furthermore, computer literacy and length of computer experience are correlated with early adoption of the Internet, perceived utility of the Internet is correlated with computer literacy and with Internet usage, and usage is correlated with perceived expertise, but not with the length of time of Internet experience. Highly skilled computer users are more likely to use the network in a more intensive way and have higher appreciation of the network's potential

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Abstract

Examines the problem of a compelling online news delivery system by focusing on how mass media audiences and online users differ in their assessment of news. It employed a 2-wave USA national survey to study the perception of interactivity in mass media and computer networks and its relationship to the assessment of news. The 1st wave looked a national probability sample, ahile the 2nd targeted viewers of NBC Nightly News who responded to the show via e-mail. NBC respondents rated mass media to be less interactive, while they rated computer communication more interactive than the national sample. The NBC group also rated mass media news less important and of lower quality than did the national sample. Interactivity ratings did not predict mass media credibility assessment for either group. However, respondents who defined interactivity as cybernetic feedback or who contacted NBC by e-mail rated computer communication to be more credible than thos who did not

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Abstract

The research reported here was an exploratory study that sought to discover the effects of human individual differences an Web search strategy. These differences consisted of (a) study approaches, (b) cognitive and demographic features, and (c) perceptions of and preferred approaches to Web-based information seeking. Sixtyeight master's students used AItaVista to search for information an three assigned search topics graded in terms of complexity. Five hundred seven search queries were factor analyzed to identify relationships between the individual difference variables and Boolean and best-match search strategies. A number of consistent patterns of relationship were found. As task complexity increased, a number of strategic shifts were also observed an the part of searchers possessing particular combinations of characteristics. A second article (published in this issue of JASIST; Ford, Miller, & Moss, 2005) presents a combined analyses of the data including a series of regression analyses.

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Abstract

In this article, we report results of an investigation into the effect of sponsored links on ecommerce information seeking on the Web. In this research, 56 participants each engaged in six ecommerce Web searching tasks. We extracted these tasks from the transaction log of a Web search engine, so they represent actual ecommerce searching information needs. Using 60 organic and 30 sponsored Web links, the quality of the Web search engine results was controlled by switching nonsponsored and sponsored links on half of the tasks for each participant. This allowed for investigating the bias toward sponsored links while controlling for quality of content. The study also investigated the relationship between searching self-efficacy, searching experience, types of ecommerce information needs, and the order of links on the viewing of sponsored links. Data included 2,453 interactions with links from result pages and 961 utterances evaluating these links. The results of the study indicate that there is a strong preference for nonsponsored links, with searchers viewing these results first more than 82% of the time. Searching self-efficacy and experience does not increase the likelihood of viewing sponsored links, and the order of the result listing does not appear to affect searcher evaluation of sponsored links. The implications for sponsored links as a long-term business model are discussed.

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Abstract

Limited research has investigated the role of multitasking, cognitive coordination, and cognitive shifts during web search. Understanding these three behaviors is crucial to web search model development. This study aims to explore characteristics of multitasking behavior, types of cognitive shifts, and levels of cognitive coordination as well as the relationship between them during web search. Data collection included pre- and postquestionnaires, think-aloud protocols, web search logs, observations, and interviews with 42 graduate students who conducted 315 web search sessions with 221 information problems. Results show that web search is a dynamic interaction including the ordering of multiple information problems and the generation of evolving information problems, including task switching, multitasking, explicit task and implicit mental coordination, and cognitive shifting. Findings show that explicit task-level coordination is closely linked to multitasking, and implicit cognitive-level coordination is related to the task-coordination process; including information problem development and task switching. Coordination mechanisms directly result in cognitive state shifts including strategy, evaluation, and view states that affect users' holistic shifts in information problem understanding and knowledge contribution. A web search model integrating multitasking, cognitive coordination, and cognitive shifts (MCC model) is presented. Implications and further research also are discussed.

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Abstract

This study investigated Simon's behavioral decisionmaking theories of bounded rationality and satisficing in relation to young people's decision making in the World Wide Web, and considered the role of personal preferences in Web-based decisions. It employed a qualitative research methodology involving group interviews with 22 adolescent females. Data analysis took the form of iterative pattern coding using QSR NUD*IST Vivo qualitative data analysis software. Data analysis revealed that the study participants did operate within the limits of bounded rationality. These limits took the form of time constraints, information overload, and physical constraints. Data analysis also uncovered two major satisficing behaviors-reduction and termination. Personal preference was found to play a major role in Web site evaluation in the areas of graphic/multimedia and subject content preferences. This study has related implications for Web site designers and for adult intermediaries who work with young people and the Web

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Date

18.11.2014 13:22:03

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Date

20. 1.2015 18:30:22