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Abstract

Examines the problem of a compelling online news delivery system by focusing on how mass media audiences and online users differ in their assessment of news. It employed a 2-wave USA national survey to study the perception of interactivity in mass media and computer networks and its relationship to the assessment of news. The 1st wave looked a national probability sample, ahile the 2nd targeted viewers of NBC Nightly News who responded to the show via e-mail. NBC respondents rated mass media to be less interactive, while they rated computer communication more interactive than the national sample. The NBC group also rated mass media news less important and of lower quality than did the national sample. Interactivity ratings did not predict mass media credibility assessment for either group. However, respondents who defined interactivity as cybernetic feedback or who contacted NBC by e-mail rated computer communication to be more credible than thos who did not

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Source

College and research libraries news. 59(1998) no.3, S.155-158

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Abstract

This study investigated Simon's behavioral decisionmaking theories of bounded rationality and satisficing in relation to young people's decision making in the World Wide Web, and considered the role of personal preferences in Web-based decisions. It employed a qualitative research methodology involving group interviews with 22 adolescent females. Data analysis took the form of iterative pattern coding using QSR NUD*IST Vivo qualitative data analysis software. Data analysis revealed that the study participants did operate within the limits of bounded rationality. These limits took the form of time constraints, information overload, and physical constraints. Data analysis also uncovered two major satisficing behaviors-reduction and termination. Personal preference was found to play a major role in Web site evaluation in the areas of graphic/multimedia and subject content preferences. This study has related implications for Web site designers and for adult intermediaries who work with young people and the Web

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Date

18.11.2014 13:22:03

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Date

20. 1.2015 18:30:22