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Lusti, M.: Data Warehousing and Data Mining : Eine Einführung in entscheidungsunterstützende Systeme (1999)
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Lackes, R.; Tillmanns, C.: Data Mining für die Unternehmenspraxis : Entscheidungshilfen und Fallstudien mit führenden Softwarelösungen (2006)
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Hallonsten, O.; Holmberg, D.: Analyzing structural stratification in the Swedish higher education system : data contextualization with policy-history analysis (2013)
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KDD : techniques and applications (1998)
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- Footnote
- A special issue of selected papers from the Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD'97), held Singapore, 22-23 Feb 1997
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Peters, G.; Gaese, V.: ¬Das DocCat-System in der Textdokumentation von G+J (2003)
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Hölzig, C.: Google spürt Grippewellen auf : Die neue Anwendung ist bisher auf die USA beschränkt (2008)
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Jäger, L.: Von Big Data zu Big Brother (2018)
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Matson, L.D.; Bonski, D.J.: Do digital libraries need librarians? (1997)
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- 22.11.1998 18:57:22
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Amir, A.; Feldman, R.; Kashi, R.: ¬A new and versatile method for association generation (1997)
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- Information systems. 22(1997) nos.5/6, S.333-347
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Lischka, K.: Spurensuche im Datenwust : Data-Mining-Software fahndet nach kriminellen Mitarbeitern, guten Kunden - und bald vielleicht auch nach Terroristen (2002)
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- Content
- "Ob man als Terrorist einen Anschlag gegen die Vereinigten Staaten plant, als Kassierer Scheine aus der Kasse unterschlägt oder für bestimmte Produkte besonders gerne Geld ausgibt - einen Unterschied macht Data-Mining-Software da nicht. Solche Programme analysieren riesige Daten- mengen und fällen statistische Urteile. Mit diesen Methoden wollen nun die For- scher des "Information Awaren in den Vereinigten Staaten Spuren von Terroristen in den Datenbanken von Behörden und privaten Unternehmen wie Kreditkartenfirmen finden. 200 Millionen Dollar umfasst der Jahresetat für die verschiedenen Forschungsprojekte. Dass solche Software in der Praxis funktioniert, zeigen die steigenden Umsätze der Anbieter so genannter Customer-Relationship-Management-Software. Im vergangenen Jahr ist das Potenzial für analytische CRM-Anwendungen laut dem Marktforschungsinstitut IDC weltweit um 22 Prozent gewachsen, bis zum Jahr 2006 soll es in Deutschland mit einem jährlichen Plus von 14,1 Prozent so weitergehen. Und das trotz schwacher Konjunktur - oder gerade deswegen. Denn ähnlich wie Data-Mining der USRegierung helfen soll, Terroristen zu finden, entscheiden CRM-Programme heute, welche Kunden für eine Firma profitabel sind. Und welche es künftig sein werden, wie Manuela Schnaubelt, Sprecherin des CRM-Anbieters SAP, beschreibt: "Die Kundenbewertung ist ein zentraler Bestandteil des analytischen CRM. Sie ermöglicht es Unternehmen, sich auf die für sie wichtigen und richtigen Kunden zu fokussieren. Darüber hinaus können Firmen mit speziellen Scoring- Verfahren ermitteln, welche Kunden langfristig in welchem Maße zum Unternehmenserfolg beitragen." Die Folgen der Bewertungen sind für die Betroffenen nicht immer positiv: Attraktive Kunden profitieren von individuellen Sonderangeboten und besonderer Zuwendung. Andere hängen vielleicht so lauge in der Warteschleife des Telefonservice, bis die profitableren Kunden abgearbeitet sind. So könnte eine praktische Umsetzung dessen aussehen, was SAP-Spreche-rin Schnaubelt abstrakt beschreibt: "In vielen Unternehmen wird Kundenbewertung mit der klassischen ABC-Analyse durchgeführt, bei der Kunden anhand von Daten wie dem Umsatz kategorisiert werden. A-Kunden als besonders wichtige Kunden werden anders betreut als C-Kunden." Noch näher am geplanten Einsatz von Data-Mining zur Terroristenjagd ist eine Anwendung, die heute viele Firmen erfolgreich nutzen: Sie spüren betrügende Mitarbeiter auf. Werner Sülzer vom großen CRM-Anbieter NCR Teradata beschreibt die Möglichkeiten so: "Heute hinterlässt praktisch jeder Täter - ob Mitarbeiter, Kunde oder Lieferant - Datenspuren bei seinen wirtschaftskriminellen Handlungen. Es muss vorrangig darum gehen, einzelne Spuren zu Handlungsmustern und Täterprofilen zu verdichten. Das gelingt mittels zentraler Datenlager und hoch entwickelter Such- und Analyseinstrumente." Von konkreten Erfolgen sprich: Entlas-sungen krimineller Mitarbeiter-nach Einsatz solcher Programme erzählen Unternehmen nicht gerne. Matthias Wilke von der "Beratungsstelle für Technologiefolgen und Qualifizierung" (BTQ) der Gewerkschaft Verdi weiß von einem Fall 'aus der Schweiz. Dort setzt die Handelskette "Pick Pay" das Programm "Lord Lose Prevention" ein. Zwei Monate nach Einfüh-rung seien Unterschlagungen im Wert von etwa 200 000 Franken ermittelt worden. Das kostete mehr als 50 verdächtige Kassiererinnen und Kassierer den Job.
- Language
- d
-
Medien-Informationsmanagement : Archivarische, dokumentarische, betriebswirtschaftliche, rechtliche und Berufsbild-Aspekte ; [Frühjahrstagung der Fachgruppe 7 im Jahr 2000 in Weimar und Folgetagung 2001 in Köln] (2003)
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- Date
- 11. 5.2008 19:49:22
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Hofstede, A.H.M. ter; Proper, H.A.; Van der Weide, T.P.: Exploiting fact verbalisation in conceptual information modelling (1997)
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- Source
- Information systems. 22(1997) nos.5/6, S.349-385
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Vaughan, L.; Chen, Y.: Data mining from web search queries : a comparison of Google trends and Baidu index (2015)
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Fonseca, F.; Marcinkowski, M.; Davis, C.: Cyber-human systems of thought and understanding (2019)
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- Date
- 7. 3.2019 16:32:22
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Howlett, D.: Digging deep for treasure (1998)
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Mandl, T.: Text mining und data minig (2013)
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- Grundlagen der praktischen Information und Dokumentation. Handbuch zur Einführung in die Informationswissenschaft und -praxis. 6., völlig neu gefaßte Ausgabe. Hrsg. von R. Kuhlen, W. Semar u. D. Strauch. Begründet von Klaus Laisiepen, Ernst Lutterbeck, Karl-Heinrich Meyer-Uhlenried
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien (2002)
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Schmid, J.: Data mining : wie finde ich in Datensammlungen entscheidungsrelevante Muster? (1999)
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Decker, B.: Data Mining in Öffentlichen Bibliotheken (2000)
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