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Abstract

A discourse analysis of the cognitive viewpoint in library and information science (LIS) identifies seven discursive strategies which constitute information as a commodity, and persons as surveyable information consumers, within market economy conditions. These strategies are (a) universality of theory, (b) referentiality and reification of 'images', (c) internationalization of representation, (d) insistence upon knowledge, (e) constitution of the information scientists as an expert in image negotiation, (f) radical individualism and erasure of the social dimension of theory, and (g) instrumental reasons, rules by efficiency, standardization, predictibility,a nd determination of effects. The discourse is guided troughout by a yearning for natural-scientific theory. The effect of the cognitiv viewpoint's discoursive strategy is to anable knowledge acquisition of information processes only when users' and generators 'images' are constituted as objectively given natural scientif entites, and to disable knowledge of the same processes when considered as products of social practices. By its constitution of users as free creators of images, of the information scientist as an expert in image interpretation and delivery, and of databases as repositories of unmediated models of the world, the cognitive viewpoint performs ideological labour for modern capitalist image markets

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Date

15.10.1995 11:44:22

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Issue

Hrsg. u. übers. aus dem Amerikanischen von J. Grabowski u. C. Fellbaum.