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Thelwall, M.; Ruschenburg, T.: Grundlagen und Forschungsfelder der Webometrie (2006)
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- Date
- 4.12.2006 12:12:22
- Source
- Information - Wissenschaft und Praxis. 57(2006) H.8, S.401-406
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Vaughan, L.; Shaw, D.: Web citation data for impact assessment : a comparison of four science disciplines (2005)
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- Abstract
- The number and type of Web citations to journal articles in four areas of science are examined: biology, genetics, medicine, and multidisciplinary sciences. For a sample of 5,972 articles published in 114 journals, the median Web citation counts per journal article range from 6.2 in medicine to 10.4 in genetics. About 30% of Web citations in each area indicate intellectual impact (citations from articles or class readings, in contrast to citations from bibliographic services or the author's or journal's home page). Journals receiving more Web citations also have higher percentages of citations indicating intellectual impact. There is significant correlation between the number of citations reported in the databases from the Institute for Scientific Information (ISI, now Thomson Scientific) and the number of citations retrieved using the Google search engine (Web citations). The correlation is much weaker for journals published outside the United Kingdom or United States and for multidisciplinary journals. Web citation numbers are higher than ISI citation counts, suggesting that Web searches might be conducted for an earlier or a more fine-grained assessment of an article's impact. The Web-evident impact of non-UK/USA publications might provide a balance to the geographic or cultural biases observed in ISI's data, although the stability of Web citation counts is debatable.
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Vaughan, L.; Shaw , D.: Bibliographic and Web citations : what Is the difference? (2003)
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- Abstract
- Vaughn, and Shaw look at the relationship between traditional citation and Web citation (not hyperlinks but rather textual mentions of published papers). Using English language research journals in ISI's 2000 Journal Citation Report - Information and Library Science category - 1209 full length papers published in 1997 in 46 journals were identified. Each was searched in Social Science Citation Index and on the Web using Google phrase search by entering the title in quotation marks, and followed for distinction where necessary with sub-titles, author's names, and journal title words. After removing obvious false drops, the number of web sites was recorded for comparison with the SSCI counts. A second sample from 1992 was also collected for examination. There were a total of 16,371 web citations to the selected papers. The top and bottom ranked four journals were then examined and every third citation to every third paper was selected and classified as to source type, domain, and country of origin. Web counts are much higher than ISI citation counts. Of the 46 journals from 1997, 26 demonstrated a significant correlation between Web and traditional citation counts, and 11 of the 15 in the 1992 sample also showed significant correlation. Journal impact factor in 1998 and 1999 correlated significantly with average Web citations per journal in the 1997 data, but at a low level. Thirty percent of web citations come from other papers posted on the web, and 30percent from listings of web based bibliographic services, while twelve percent come from class reading lists. High web citation journals often have web accessible tables of content.
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Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009)
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- Date
- 22. 3.2009 17:49:11
-
Pernik, V.; Schlögl, C.: Möglichkeiten und Grenzen von Web Structure Mining am Beispiel von informationswissenschaftlichen Hochschulinstituten im deutschsprachigen Raum (2006)
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- Source
- Information - Wissenschaft und Praxis. 57(2006) H.8, S.407-414
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Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009)
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- Footnote
- Rez. in Mitt. VÖB 63(2010) H.1/2, S.147-148 (M. Buzinkay): "Webseiten-Gestaltung und Webseiten-Analyse gehen Hand in Hand. Leider wird das Letztere selten wenn überhaupt berücksichtigt. Zu Unrecht, denn die Analyse der eigenen Maßnahmen ist zur Korrektur und Optimierung entscheidend. Auch wenn die Einsicht greift, dass die Analyse von Webseiten wichtig wäre, ist es oft ein weiter Weg zur Realisierung. Warum? Analyse heißt kontinuierlicher Aufwand, und viele sind nicht bereit beziehungsweise haben nicht die zeitlichen Ressourcen dazu. Ist man einmal zu der Überzeugung gelangt, dass man seine Web-Aktivitäten dennoch optimieren, wenn nicht schon mal gelegentlich hinterfragen sollte, dann lohnt es sich, Marco Hasslers "Web Analytics" in die Hand zu nehmen. Es ist definitiv kein Buch für einen einzigen Lese-Abend, sondern ein Band, mit welchem gearbeitet werden muss. D.h. auch hier: Web-Analyse bedeutet Arbeit und intensive Auseinandersetzung (ein Umstand, den viele nicht verstehen und akzeptieren wollen). Das Buch ist sehr dicht und bleibt trotzdem übersichtlich. Die Gliederung der Themen - von den Grundlagen der Datensammlung, über die Definition von Metriken, hin zur Optimierung von Seiten und schließlich bis zur Arbeit mit Web Analyse Werkzeugen - liefert einen roten Faden, der schön von einem Thema auf das nächste aufbaut. Dadurch fällt es auch leicht, ein eigenes Projekt begleitend zur Buchlektüre Schritt für Schritt aufzubauen. Zahlreiche Screenshots und Illustrationen erleichtern zudem das Verstehen der Zusammenhänge und Erklärungen im Text. Das Buch überzeugt aber auch durch seine Tiefe (bis auf das Kapitel, wo es um die Zusammenstellung von Personas geht) und den angenehm zu lesenden Schreibstil. Von mir kommt eine dringende Empfehlung an alle, die sich mit Online Marketing im Allgemeinen, mit Erfolgskontrolle von Websites und Web-Aktivitäten im Speziellen auseindersetzen."
