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Thelwall, M.; Ruschenburg, T.: Grundlagen und Forschungsfelder der Webometrie (2006)
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- Date
- 4.12.2006 12:12:22
- Language
- d
- Source
- Information - Wissenschaft und Praxis. 57(2006) H.8, S.401-406
-
Pernik, V.; Schlögl, C.: Möglichkeiten und Grenzen von Web Structure Mining am Beispiel von informationswissenschaftlichen Hochschulinstituten im deutschsprachigen Raum (2006)
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- Language
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- Source
- Information - Wissenschaft und Praxis. 57(2006) H.8, S.407-414
-
Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009)
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- Date
- 22. 3.2009 17:49:11
-
Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009)
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- Footnote
- Rez. in Mitt. VÖB 63(2010) H.1/2, S.147-148 (M. Buzinkay): "Webseiten-Gestaltung und Webseiten-Analyse gehen Hand in Hand. Leider wird das Letztere selten wenn überhaupt berücksichtigt. Zu Unrecht, denn die Analyse der eigenen Maßnahmen ist zur Korrektur und Optimierung entscheidend. Auch wenn die Einsicht greift, dass die Analyse von Webseiten wichtig wäre, ist es oft ein weiter Weg zur Realisierung. Warum? Analyse heißt kontinuierlicher Aufwand, und viele sind nicht bereit beziehungsweise haben nicht die zeitlichen Ressourcen dazu. Ist man einmal zu der Überzeugung gelangt, dass man seine Web-Aktivitäten dennoch optimieren, wenn nicht schon mal gelegentlich hinterfragen sollte, dann lohnt es sich, Marco Hasslers "Web Analytics" in die Hand zu nehmen. Es ist definitiv kein Buch für einen einzigen Lese-Abend, sondern ein Band, mit welchem gearbeitet werden muss. D.h. auch hier: Web-Analyse bedeutet Arbeit und intensive Auseinandersetzung (ein Umstand, den viele nicht verstehen und akzeptieren wollen). Das Buch ist sehr dicht und bleibt trotzdem übersichtlich. Die Gliederung der Themen - von den Grundlagen der Datensammlung, über die Definition von Metriken, hin zur Optimierung von Seiten und schließlich bis zur Arbeit mit Web Analyse Werkzeugen - liefert einen roten Faden, der schön von einem Thema auf das nächste aufbaut. Dadurch fällt es auch leicht, ein eigenes Projekt begleitend zur Buchlektüre Schritt für Schritt aufzubauen. Zahlreiche Screenshots und Illustrationen erleichtern zudem das Verstehen der Zusammenhänge und Erklärungen im Text. Das Buch überzeugt aber auch durch seine Tiefe (bis auf das Kapitel, wo es um die Zusammenstellung von Personas geht) und den angenehm zu lesenden Schreibstil. Von mir kommt eine dringende Empfehlung an alle, die sich mit Online Marketing im Allgemeinen, mit Erfolgskontrolle von Websites und Web-Aktivitäten im Speziellen auseindersetzen."
- Language
- d
-
fwt: Webseiten liegen im Schnitt nur 19 Klicks auseinander (2001)
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- Language
- d
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Thelwall, M.; Wilkinson, D.: Finding similar academic Web sites with links, bibliometric couplings and colinks (2004)
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Huang, X.; Peng, F,; An, A.; Schuurmans, D.: Dynamic Web log session identification with statistical language models (2004)
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Amitay, E.; Carmel, D.; Herscovici, M.; Lempel, R.; Soffer, A.: Trend detection through temporal link analysis (2004)
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Vaughan, L.; Shaw, D.: Web citation data for impact assessment : a comparison of four science disciplines (2005)
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Vaughan, L.; Shaw , D.: Bibliographic and Web citations : what Is the difference? (2003)
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