Search (10 results, page 1 of 1)

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Abstract

This article reviews studies, conducted between 1995 and 2000, on Web search behavior. These studies reported on children as well as on adults. Most of the studies on children described their interaction with the Web. Research on adult searchers focused on describing search patterns, and many studies investigated effects of selected factors on search behavior, including information organization and presentation, type of search task, Web experience, cognitive abilities, and affective states. What distinguishes the research on adult searchers is the use of multiple data-gathering methods. The research on Web search behavior reflects researchers' commitment to examine users in their information environment and exhibits rigor in design and data analysis. However, many studies lack external validity. Implications of this body of research are discussed.

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Abstract

Users' individual differences and tasks are important factors that influence the use of information systems. Two independent investigations were conducted to study the impact of differences in users' cognition and search tasks on Web search activities and outcomes. Strong task effects were found on search activities and outcomes, whereas interactions between cognitive and task variables were found on search activities only. These results imply that the flexibility of the Web and Web search engines allows different users to complete different search tasks successfully. However, the search techniques used and the efficiency of the searches appear to depend on how well the individual searcher fits with the specific task

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Abstract

Conventional wisdom holds that queries to information retrieval systems will yield more relevant results if they contain multiple topic-related terms and use Boolean and phrase operators to enhance interpretation. Although studies have shown that the users of Web-based search engines typically enter short, term-based queries and rarely use search operators, little information exists concerning the effects of term and operator usage on the relevancy of search results. In this study, search engine users formulated queries on eight search topics. Each query was submitted to the user-specified search engine, and relevancy ratings for the retrieved pages were assigned. Expert-formulated queries were also submitted and provided a basis for comparing relevancy ratings across search engines. Data analysis based on our research model of the term and operator factors affecting relevancy was then conducted. The results show that the difference in the number of terms between expert and nonexpert searches, the percentage of matching terms between those searches, and the erroneous use of nonsupported operators in nonexpert searches explain most of the variation in the relevancy of search results. These findings highlight the need for designing search engine interfaces that provide greater support in the areas of term selection and operator usage

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Abstract

In this article, we report results of an investigation into the effect of sponsored links on ecommerce information seeking on the Web. In this research, 56 participants each engaged in six ecommerce Web searching tasks. We extracted these tasks from the transaction log of a Web search engine, so they represent actual ecommerce searching information needs. Using 60 organic and 30 sponsored Web links, the quality of the Web search engine results was controlled by switching nonsponsored and sponsored links on half of the tasks for each participant. This allowed for investigating the bias toward sponsored links while controlling for quality of content. The study also investigated the relationship between searching self-efficacy, searching experience, types of ecommerce information needs, and the order of links on the viewing of sponsored links. Data included 2,453 interactions with links from result pages and 961 utterances evaluating these links. The results of the study indicate that there is a strong preference for nonsponsored links, with searchers viewing these results first more than 82% of the time. Searching self-efficacy and experience does not increase the likelihood of viewing sponsored links, and the order of the result listing does not appear to affect searcher evaluation of sponsored links. The implications for sponsored links as a long-term business model are discussed.

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Abstract

Previous studies have examined various aspects of user behavior on the Web, including general information-seeking patterns, search engine use, and revisitation habits. Little research has been conducted to study how users navigate and interact with their Web browser across different information-seeking tasks. We have conducted a field study of 21 participants, in which we logged detailed Web usage and asked participants to provide task categorizations of their Web usage based on the following categories: Fact Finding, Information Gathering, Browsing, and Transactions. We used implicit measures logged during each task session to provide usage measures such as dwell time, number of pages viewed, and the use of specific browser navigation mechanisms. We also report on differences in how participants interacted with their Web browser across the range of information-seeking tasks. Within each type of task, we found several distinguishing characteristics. In particular, Information Gathering tasks were the most complex; participants spent more time completing this task, viewed more pages, and used the Web browser functions most heavily during this task. The results of this analysis have been used to provide implications for future support of information seeking on the Web as well as direction for future research in this area.

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Abstract

Purpose - This paper aims to report a number of factors that are perceived by web users as influential elements in their search procedure. The paper introduces a new conceptual measure called "web search efficacy" (hereafter WSE) to evaluate the performance of searches mainly based on users' perceptions. Design/methodology/approach - A rich dataset of a wider study was inductively re-explored to identify different categories that are perceived influential by web users on the final outcome of their searches. A selective review of the literature was carried out to discover to what extent previous research supports the findings of the current study. Findings - The analysis of the dataset led to the identification of five categories of influential factors. Within each group different factors have been recognized. Accordingly, the concept of WSE has been introduced. The five "Ss" which determine WSE are searcher's performance, search tool's performance, search strategy, search topic, and search situation. Research limitations/implications - The research body is scattered in different areas and it is difficult to carry out a comprehensive review. The WSE table, which is derived from the empirical data and was supported by previous research, can be employed for further research in various groups of web users. Originality/value - The paper contributes to the area of information seeking on the web by providing researchers with a new conceptual framework to evaluate the efficiency of each search session and identify the underlying factors on the final outcome of web searching.

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Abstract

Subject content analysis of Web query terms is essential to understand Web searching interests. Such analysis includes exploring search topics and observing changes in their frequency distributions with time. To provide a basis for in-depth analysis of users' search interests on a larger scale, this article presents a query categorization approach to automatically classifying Web query terms into broad subject categories. Because a query is short in length and simple in structure, its intended subject(s) of search is difficult to judge. Our approach, therefore, combines the search processes of real-world search engines to obtain highly ranked Web documents based on each unknown query term. These documents are used to extract cooccurring terms and to create a feature set. An effective ranking function has also been developed to find the most appropriate categories. Three search engine logs in Taiwan were collected and tested. They contained over 5 million queries from different periods of time. The achieved performance is quite encouraging compared with that of human categorization. The experimental results demonstrate that the approach is efficient in dealing with large numbers of queries and adaptable to the dynamic Web environment. Through good integration of human and machine efforts, the frequency distributions of subject categories in response to changes in users' search interests can be systematically observed in real time. The approach has also shown potential for use in various information retrieval applications, and provides a basis for further Web searching studies.

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Abstract

Purpose - A common criticism of research into information seeking on the internet is that information seekers are restricted by the demands of the researcher. Another criticism is that the search topics, are often imposed by the researcher, and; particularly when working with children, domain knowledge could be as important as information-seeking skills. The research reported here attempts to address both these problems. Design/methodology/approach - A total of 15 children, aged 11 to 16, were each set three "think aloud" internet searches. In the first, they were asked to recall the last time they had sought information on the internet, and to repeat the search. For the second, they were given a word, asked to interpret it, then asked to search for their interpretation. For the third, they were asked to recall the last time they had been unsuccessful in a search, and to repeat the search. While performing each task, the children were encouraged to explain their actions. Findings - The paper finds that the factors that determined a child's ability to search successfully appeared to be: the amount of experience the child had of using the internet; the amount of guidance, both from adults and from peers; and the child's ability to explore the virtual environment, and to use the tools available for so doing. Originality/value - Many of the searches performed by participants in this paper were not related to schoolwork, and so some of the search approaches differed from those taught by teachers. Instead, they evolved through exploration and exchange of ideas. Further studies of this sort could provide insights of value to designers of web environments.

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Date

22. 9.1997 19:16:05

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Abstract

Adapting the consumer behavior selectivity model to the Web environment, this paper's key contribution is the introduction of a self-concept orientation model of Web information seeking. This model, which addresses gender, effort, and information content factors, questions the commonly assumed equivalence of sex and gender by specifying the measurement of gender-related selfconcept traits known as self- and other-orientation. Regression analyses identified associations between self-orientation, other-orientation, and self-reported search frequencies for content with identical subject domain (e.g., medical information, government information) and differing relevance (i.e., important to the individual personally versus important to someone close to him or her). Self- and other-orientation interacted such that when individuals were highly self-oriented, their frequency of search for both self- and other-relevant information depended on their level of other-orientation. Specifically, high-self/high-other individuals, with a comprehensive processing strategy, searched most often, whereas high-self/low-other respondents, with an effort minimization strategy, reported the lowest search frequencies. This interaction pattern was even more pronounced for other-relevant information seeking. We found no sex differences in search frequency for either self-relevant or other-relevant information.