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Abstract

Because, to paraphrase a pop music lyric from a certain rock and roll band of yesterday, "the Web is old, the Web is new, the Web is all, the Web is you", it seems like we might have to face up to some of these stark realities. With the introduction of new social software applications such as blogs, wikis, newsfeeds, social networks, and bookmarking tools (the subject of this paper), the claim that Shelley Powers makes in a Burningbird blog entry seems apposite: "This is the user's web now, which means it's my web and I can make the rules." Reinvention is revolution - it brings us always back to beginnings. We are here going to remind you of hyperlinks in all their glory, sell you on the idea of bookmarking hyperlinks, point you at other folks who are doing the same, and tell you why this is a good thing. Just as long as those hyperlinks (or let's call them plain old links) are managed, tagged, commented upon, and published onto the Web, they represent a user's own personal library placed on public record, which - when aggregated with other personal libraries - allows for rich, social networking opportunities. Why spill any ink (digital or not) in rewriting what someone else has already written about instead of just pointing at the original story and adding the merest of titles, descriptions and tags for future reference? More importantly, why not make these personal 'link playlists' available to oneself and to others from whatever browser or computer one happens to be using at the time? This paper reviews some current initiatives, as of early 2005, in providing public link management applications on the Web - utilities that are often referred to under the general moniker of 'social bookmarking tools'. There are a couple of things going on here: 1) server-side software aimed specifically at managing links with, crucially, a strong, social networking flavour, and 2) an unabashedly open and unstructured approach to tagging, or user classification, of those links.

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Abstract

Social bookmarking has gained popularity since the advent of Web 2.0. Keywords known as tags are created to annotate web content, and the resulting tag space composed of the tags, the resources, and the users arises as a new platform for web content discovery. Useful and interesting web resources can be located through searching and browsing based on tags, as well as following the user-user connections formed in the social bookmarking community. However, the effectiveness of tag-based search is limited due to the lack of explicitly represented semantics in the tag space. In addition, social connections between users are underused for web content discovery because of the inadequate social functions. In this research, we propose a comprehensive framework to reorganize the flat tag space into a hierarchical faceted model. We also studied the structure and properties of various networks emerging from the tag space for the purpose of more efficient web content discovery. The major research approach used in this research is social network analysis (SNA), together with methodologies employed in design science research. The contribution of our research includes: (i) a faceted model to categorize social bookmarking tags; (ii) a relationship ontology to represent the semantics of relationships between tags; (iii) heuristics to reorganize the flat tag space into a hierarchical faceted model using analysis of tag-tag co-occurrence networks; (iv) an implemented prototype system as proof-of-concept to validate the feasibility of the reorganization approach; (v) a set of evaluations of the social functions of the current networking features of social bookmarking and a series of recommendations as to how to improve the social functions to facilitate web content discovery.