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Bischopinck, Y. von; Ceyp, M.: Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling (2007)
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- Abstract
- Das Internet hat in den letzten zehn Jahren das Dialogmarketing ganz wesentlich bereichert. Allerdings fehlen vielfach systematische Abhandlungen über den konkreten Einsatz ausgewählter Online-Marketing-Instrumente. Das vom Autorenteam Bischopinck/Ceyp vorgelegte Kompendium zum Suchmaschinenmarketing (SEO - Search Engine Optimization und SEM - Search Engine Marketing) schließt eine zentrale Lücke. Alle Parameter des Suchmaschinenmarketings werden systematisch erläutert und anwendungsorientiert erklärt. Konkrete Beispiele verdeutlichen die paxisgerechte Umsetzung.
- Classification
- QR 760 Wirtschaftswissenschaften / Gewerbepolitik. Einzelne Wirtschaftszweige / Industrie, Bergbau, Handel, Dienstleistungen, Handwerk / Öffentliche Versorgungseinrichtungen. Elektrizität. Gas. Wasser / Informationsgewerbe (Massenmedien). Post / Neue Medien. Online-Dienste (Internet u. a.)
QR 760 Wirtschaftswissenschaften / Gewerbepolitik. Einzelne Wirtschaftszweige / Industrie, Bergbau, Handel, Dienstleistungen, Handwerk / Öffentliche Versorgungseinrichtungen. Elektrizität. Gas. Wasser / Informationsgewerbe (Massenmedien). Post / Neue Medien. Online-Dienste (Internet u. a.)
- RVK
- QR 760 Wirtschaftswissenschaften / Gewerbepolitik. Einzelne Wirtschaftszweige / Industrie, Bergbau, Handel, Dienstleistungen, Handwerk / Öffentliche Versorgungseinrichtungen. Elektrizität. Gas. Wasser / Informationsgewerbe (Massenmedien). Post / Neue Medien. Online-Dienste (Internet u. a.)
QR 760 Wirtschaftswissenschaften / Gewerbepolitik. Einzelne Wirtschaftszweige / Industrie, Bergbau, Handel, Dienstleistungen, Handwerk / Öffentliche Versorgungseinrichtungen. Elektrizität. Gas. Wasser / Informationsgewerbe (Massenmedien). Post / Neue Medien. Online-Dienste (Internet u. a.)
-
Virtuelle Welten? : Die Realität des Internets (2008)
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- Abstract
- Das Internet als Netz der Netze repräsentiert eine technische Infrastruktur, auf deren Basis heute eine weltumspannende Kommunikation zwischen Rechnern und zwischen den sie nutzenden Menschen möglich ist. Die Nutzungsformen des Internets sind vielfältig und beeinflussen die verschiedensten Lebensbereiche. Doch was am Internet ist virtuell und was real? Die Abgrenzungsproblematik zwischen Realität und Virtualität einerseits sowie die scheinbar unauflösbaren Zusammenhänge zwischen Virtualität und Realität andererseits sind das Leitthema dieses Bandes. Die unterschiedlichen Ansatzpunkte der Verfasserinnen und Verfasser aus verschiedenen Wissenschaftsdisziplinen ermöglichen vielfältige Einsichten in die Wirkungen der «virtuellen» Medien des Internets.
- Classification
- QR 760 Wirtschaftswissenschaften / Gewerbepolitik. Einzelne Wirtschaftszweige / Industrie, Bergbau, Handel, Dienstleistungen, Handwerk / Öffentliche Versorgungseinrichtungen. Elektrizität. Gas. Wasser / Informationsgewerbe (Massenmedien). Post / Neue Medien. Online-Dienste (Internet u. a.)
AP 18420 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Internet
- Content
- Inhalt: Thomas Myrach: Vorwort - Torsten Braun: Entstehung und Funktionsweise des Internets - Rudolf Groner/Esther Scholler/Bartholomäus Wissmath: Internet und Psychologie - Elke Hentschel: Linguistische Forschung zur Kommunikation im Internet. Ein Überblick - Philomen Schönhagen: Massenkommunikation und Internet. Skizzen zu ihrem Verhältnis aus Sicht der Kommunikationsgeschichte und -theorie - Gerhard Johann Lischka: Das virtuelle Netz - Thomas Myrach: Das Internet als Marktraum - Simon Hölzer: Informierte Patienten und Cyberhypochonder - Harald Kraemer: Interaktive Impulse. Über Hypermedia und virtuelle Museen - Alexandra Papadopoulos: Computergames - Joana Breidenbach: Ethnographie des Cyberspace - Marco Prestipino/Gerhard Schwabe: Tourismus-Communities: Neue Reiseinformation, neues Reisen? - Evelina Bühler-Ilieva: Augenlose Liebe oder die Liebe der inneren Augen: virtuelle Partnerwahlprozesse - Ursula Sury: Virtuelle Welten: Rechtsaspekte im Internet - Thomas B. Hodel/Alma Schütter/Michael Biedermann: Privacy within Tomorrow's Internet.
- RVK
- QR 760 Wirtschaftswissenschaften / Gewerbepolitik. Einzelne Wirtschaftszweige / Industrie, Bergbau, Handel, Dienstleistungen, Handwerk / Öffentliche Versorgungseinrichtungen. Elektrizität. Gas. Wasser / Informationsgewerbe (Massenmedien). Post / Neue Medien. Online-Dienste (Internet u. a.)
AP 18420 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Internet
-
Virtuelle Welten im Internet : Tagungsband ; [Vorträge und Diskussionen der Fachkonferenz des Münchner Kreises am 21. November 2007] / [Münchner Kreis] (2008)
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- Abstract
- - Wachstumsfeld 3D-Internet - wertvolle Informationen hochkarätiger Fachleute Virtuelle Welten entwickeln sich in der industrialisierten Welt zu einem Massenphänomen. Millionen Menschen schaffen sich eine zweite Identität in Second Life, agieren als künstliche "Wesen", den Avataren in virtuellen Umgebungen oder spielen Online-Rollenspiele. Der Reiz der virtuellen Welten liegt in der Überwindung der Grenzen, die in einem realen Leben gesetzt sind. Ganz neue Geschäftsmöglichkeiten können hier entstehen. Ein Unternehmen nach dem anderen baut daher seine Insel in den virtuellen Welten. In zahlreichen Beiträgen erhalten Sie in diesem Band wertvolle Informationen, um selbst in den virtuellen Welten operieren zu können: - Boas Betzler von IBM Research, Wappingers Falls, NY erläutert Anforderungen an die technologische Infrastruktur, - Claus Nehmzow von der PA Consulting Group, London nimmt sie mit auf eine Geschäftsreise in Second Life, - Daniel Michelis von der Universität der Künste, Berlin zeigt, wie Sie Ihren Avatar studieren lassen können, - Dr. Wolfram Proksch von Proksch & Fritsche Rechtsanwälte, Wien klärt auf über Cyberspace Regulation, - Robert Gehorsam von Forterra Systems, NY berichtet über Erfahrungen mit Mitarbeiterschulung in den virtuellen Welten und - Jean Miller von Linden Lab, San Francisco beleuchtet Entwicklungsmöglichkeiten, die sie für Second Life sieht. Ungezählte weitere Aspekte der faszinierenden virtuellen Welten werden behandelt und geben Ihnen Antwort zu vielfältigen Fragestellungen, die sich in diesem Zusammenhang stellen (sollten).
- Classification
- AP 18420 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Internet
QR 760 Wirtschaftswissenschaften / Gewerbepolitik. Einzelne Wirtschaftszweige / Industrie, Bergbau, Handel, Dienstleistungen, Handwerk / Öffentliche Versorgungseinrichtungen. Elektrizität. Gas. Wasser / Informationsgewerbe (Massenmedien). Post / Neue Medien. Online-Dienste (Internet u. a.)
- RVK
- AP 18420 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Internet
QR 760 Wirtschaftswissenschaften / Gewerbepolitik. Einzelne Wirtschaftszweige / Industrie, Bergbau, Handel, Dienstleistungen, Handwerk / Öffentliche Versorgungseinrichtungen. Elektrizität. Gas. Wasser / Informationsgewerbe (Massenmedien). Post / Neue Medien. Online-Dienste (Internet u. a.)
-
Guba, B.: Unbekannte Portalwelten? : der Wegweiser! (2003)
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- Classification
- QR 760 Wirtschaftswissenschaften / Gewerbepolitik. Einzelne Wirtschaftszweige / Industrie, Bergbau, Handel, Dienstleistungen, Handwerk / Öffentliche Versorgungseinrichtungen. Elektrizität. Gas. Wasser / Informationsgewerbe (Massenmedien). Post / Neue Medien. Online-Dienste (Internet u. a.)
- Footnote
- Rez. in: Mitt. VOEB 61(2008) H.2, S.70-72 (M. Katzmayr): "Beate Guba beschäftigt sich im vorliegenden Buch mit Webportalen, wobei insbesondere Universitätsportale behandelt werden. Tatsächlich kann sich das Informationsmanagement an Hochschulen über einen Mangel an Herausforderungen nicht beklagen: wie die Autorin einleitend darstellt, haben diese nämlich sowohl administrative als auch wissenschaftliche Informationen in sehr großer Menge zu verwalten. Dabei sind die für spezifische Informationen benötigten Datenquellen sowohl im administrativen als auch wissenschaftlichen Bereich oft voneinander isoliert und befinden sich in heterogenen Systemen - unerwünschte Redundanzen und Inkonsistenzen sind die Folge. Verbunden mit der verstärkten Nachfrage nach elektronisch vorliegenden Fachinformationen im Wissenschaftsbetrieb ist ein planmäßiges, strukturiertes und effizientes Umgehen mit Informationen notwendig. Ein Portal kann hier wertvolle Dienste leisten - doch was ist darunter eigentlich genau zu verstehen? Nach einer Auseinandersetzung mit der einschlägigen Literatur gelangt Guba zu folgender Arbeitsdefinition: "Ein Portal ist [...] ein virtueller Ort für die Bereitstellung und Distribution von (über verschiedene Anwendungen verteilte) Daten und Informationen und ermöglicht eine durchgängig IT-gestützte Prozessteuerung übertechnische Systemgrenzen hinweg [...] Ein universitäres Informations- und Kommunikationsportal hat also die Funktion, auf der einen Seite den Universitätsbetrieb und auf der anderen Seite die grundlegenden Bestandteile des Wissenschaftsprozesses, nämlich die Gewinnung, Speicherung, Publikation und Vermittlung von Informationen bzw. Wissen sowie die wissenschaftliche Kommunikation, zu unterstützen". Als weiteres wesentliches Merkmal von Portalen kommt noch die Möglichkeit der Personalisierung der Funktionen hinzu.
Bei der Einteilung von Portalen in verschiedene Typen herrscht in der Literatur eine große Vielfalt an Ansätzen. Ausgehend von der fehlenden Stringenz und Vollständigkeit der verwendeten Typologien wird von Guba eine eigene Klassifikation präsentiert, die die Portale nach ihren jeweils primären Funktionen einteilt: so werden Rechercheportale zur Recherche nach Fachinformationen, lnformations- und Kommunikationsportale zur organisationalen Aufgabenerfüllung (Corporate Portals) bzw. privaten Endnutzung (nicht-transaktionsorientierte Consumer Portals) sowie Geschäftsportale zur Abwicklung von Geschäftsvorgängen als die drei Hauptklassen definiert, in die sich die weiteren Portaltypen einordnen lassen. Auf drei dieser weiteren Portaltypen - Fachinformations-, Bibliotheksund Universitätsportale - geht die Autorin näher ein und bringt auch einige Praxisbeispiele. Erstere stellen Rechercheportale dar, in denen von einem virtuellen Ort aus verteilte, heterogene Datenquellen ohne Medienbrüche durchsucht und genutzt werden können. Im deutschsprachigen Raum sind sie als Virtuelle Fachbibliotheken schon seit einigen Jahren bekannt und verbreitet. Bibliotheksportale, die ebenfalls zu den Rechercheportalen gehören, sind im deutschsprachigen Raum jedoch noch kaum zu finden. Sie zeichnen sich durch personalisierbare Zugänge zum Literatur- und Fachinformationsangebot spezifischer Bibliotheken aus und gehen somit weit über die üblichen Benutzerinnenkontos in Online-Bibliothekskatalogen hinaus. Universitätsportale als spezielle Ausprägung von Informations- und Kommunikationsportalen werden durch drei Fallbeschreibungen ausführlicher präsentiert. Sie sind - zumindest in Deutschland - schon häufiger vorhanden, was wohl nicht zuletzt an der finanziellen Förderung dieses Portaltyps durch die Deutsche Forschungsgemeinschaft DFG liegt. Im praktischen Teil zeigt die Autorin am Beispiel der Donau-Universität Krems, wie mittels einer Analyse des Informationsbedarfes der Zielgruppe Portale hinsichtlich ihres Funktionsumfanges konzipiert werden können. Sie führte hierzu eine Befragung unter Studierenden durch und gewann daraus Erkenntnisse, die nun als Ausgangspunkt herangezogen werden können, um für die Donau-Universität ein Portal für Studierende als primäre Zielgruppe zu realisieren.
- Location
- A
- RVK
- QR 760 Wirtschaftswissenschaften / Gewerbepolitik. Einzelne Wirtschaftszweige / Industrie, Bergbau, Handel, Dienstleistungen, Handwerk / Öffentliche Versorgungseinrichtungen. Elektrizität. Gas. Wasser / Informationsgewerbe (Massenmedien). Post / Neue Medien. Online-Dienste (Internet u. a.)
- Series
- B.I.T. online. Innovativ; 15
-
Schrodt, R.: Tiefen und Untiefen im wissenschaftlichen Sprachgebrauch (2008)
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- Content
- Vgl. auch: https://studylibde.com/doc/13053640/richard-schrodt. Vgl. auch: http%3A%2F%2Fwww.univie.ac.at%2FGermanistik%2Fschrodt%2Fvorlesung%2Fwissenschaftssprache.doc&usg=AOvVaw1lDLDR6NFf1W0-oC9mEUJf.
- Type
- a
-
Mas, S.; Marleau, Y.: Proposition of a faceted classification model to support corporate information organization and digital records management (2009)
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- Abstract
- The employees of an organization often use a personal hierarchical classification scheme to organize digital documents that are stored on their own workstations. As this may make it hard for other employees to retrieve these documents, there is a risk that the organization will lose track of needed documentation. Furthermore, the inherent boundaries of such a hierarchical structure require making arbitrary decisions about which specific criteria the classification will b.e based on (for instance, the administrative activity or the document type, although a document can have several attributes and require classification in several classes).A faceted classification model to support corporate information organization is proposed. Partially based on Ranganathan's facets theory, this model aims not only to standardize the organization of digital documents, but also to simplify the management of a document throughout its life cycle for both individuals and organizations, while ensuring compliance to regulatory and policy requirements.
- Date
- 29. 8.2009 21:15:48
- Footnote
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Vetere, G.; Lenzerini, M.: Models for semantic interoperability in service-oriented architectures (2005)
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- Abstract
- Although service-oriented architectures go a long way toward providing interoperability in distributed, heterogeneous environments, managing semantic differences in such environments remains a challenge. We give an overview of the issue of semantic interoperability (integration), provide a semantic characterization of services, and discuss the role of ontologies. Then we analyze four basic models of semantic interoperability that differ in respect to their mapping between service descriptions and ontologies and in respect to where the evaluation of the integration logic is performed. We also provide some guidelines for selecting one of the possible interoperability models.
- Content
- Vgl.: http://ieeexplore.ieee.org/xpl/login.jsp?tp=&arnumber=5386707&url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D5386707.
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Donsbach, W.: Wahrheit in den Medien : über den Sinn eines methodischen Objektivitätsbegriffes (2001)
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- Abstract
- Das Problem der Wahrnehmung und Darstellung von Wahrheit durch die Medien führt zu vier zentralen Fragen: Wie viel Wahrheit gibt es in der Welt, über die Journalisten berichten müssen? Wie ermittelt oder recherchiert man diese Wahrheit? Wie trennt man die Spreu vom Weizen? Und wie geht man als Journalist mit dem um, was man als Wahrheit erkannt hat oder erkannt zu haben glaubt? Hier gibt es ganz offensichtlich eine Parallele zwischen Journalisten und Wissenschaftlern. Journalisten und Wissenschaftler brauchen erstens Hypothesen, zweitens geeignete Hypothesentests, drittens ein gutes Abgrenzungs-Kriterium und viertens Verfahren, um die erkannten Sachverhalte auf angemessene Weise für eine Kommunikation mit anderen zu repräsentieren, das heißt sie darzustellen. Es gibt zwei große Unterschiede zwischen Journalisten und Wissenschaftlern: Journalisten sind in der Regel auf raum-zeitlich begrenzte Aussagen aus, Wissenschaftler in der Regel auf raumzeitlich unbegrenzte Gesetze. Aber diese Unterschiede sind fließend, weil Wissenschaftler raum-zeitlich begrenzte Aussagen brauchen, um ihre All-Aussagen zu überprüfen, und Journalisten sich immer häufiger auf das Feld der allgemeinen Gesetzes-Aussagen wagen oder doch zumindest Kausalinterpretationen für soziale Phänomene anbieten. Der zweite Unterschied besteht darin, dass die Wissenschaft weitgehend professionalisiert ist (zumindest gilt dies uneingeschränkt für die Naturwissenschaften und die Medizin), was ihr relativ klare Abgrenzungs- und Güte-Kriterien beschert hat. Diese fehlen weitgehend im Journalismus.
- Content
- Der Beitrag basiert auf einem Vortrag beim 9. Ethiktag "Wissenschaft und Medien" am Zentrum für Ethik und Recht in der Medizin des Universitätsklinikums Freiburg im Februar 2001.
- Source
- Politische Meinung. 381(2001) Nr.1, S.65-74 [https%3A%2F%2Fwww.dgfe.de%2Ffileadmin%2FOrdnerRedakteure%2FSektionen%2FSek02_AEW%2FKWF%2FPublikationen_Reihe_1989-2003%2FBand_17%2FBd_17_1994_355-406_A.pdf&usg=AOvVaw2KcbRsHy5UQ9QRIUyuOLNi]
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Hotho, A.; Bloehdorn, S.: Data Mining 2004 : Text classification by boosting weak learners based on terms and concepts (2004)
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- Abstract
- Document representations for text classification are typically based on the classical Bag-Of-Words paradigm. This approach comes with deficiencies that motivate the integration of features on a higher semantic level than single words. In this paper we propose an enhancement of the classical document representation through concepts extracted from background knowledge. Boosting is used for actual classification. Experimental evaluations on two well known text corpora support our approach through consistent improvement of the results.
- Content
- Vgl.: http://www.google.de/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CEAQFjAA&url=http%3A%2F%2Fciteseerx.ist.psu.edu%2Fviewdoc%2Fdownload%3Fdoi%3D10.1.1.91.4940%26rep%3Drep1%26type%3Dpdf&ei=dOXrUMeIDYHDtQahsIGACg&usg=AFQjCNHFWVh6gNPvnOrOS9R3rkrXCNVD-A&sig2=5I2F5evRfMnsttSgFF9g7Q&bvm=bv.1357316858,d.Yms.
- Date
- 8. 1.2013 10:22:32
- Type
- a
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Stojanovic, N.: Ontology-based Information Retrieval : methods and tools for cooperative query answering (2005)
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- Abstract
- By the explosion of possibilities for a ubiquitous content production, the information overload problem reaches the level of complexity which cannot be managed by traditional modelling approaches anymore. Due to their pure syntactical nature traditional information retrieval approaches did not succeed in treating content itself (i.e. its meaning, and not its representation). This leads to a very low usefulness of the results of a retrieval process for a user's task at hand. In the last ten years ontologies have been emerged from an interesting conceptualisation paradigm to a very promising (semantic) modelling technology, especially in the context of the Semantic Web. From the information retrieval point of view, ontologies enable a machine-understandable form of content description, such that the retrieval process can be driven by the meaning of the content. However, the very ambiguous nature of the retrieval process in which a user, due to the unfamiliarity with the underlying repository and/or query syntax, just approximates his information need in a query, implies a necessity to include the user in the retrieval process more actively in order to close the gap between the meaning of the content and the meaning of a user's query (i.e. his information need). This thesis lays foundation for such an ontology-based interactive retrieval process, in which the retrieval system interacts with a user in order to conceptually interpret the meaning of his query, whereas the underlying domain ontology drives the conceptualisation process. In that way the retrieval process evolves from a query evaluation process into a highly interactive cooperation between a user and the retrieval system, in which the system tries to anticipate the user's information need and to deliver the relevant content proactively. Moreover, the notion of content relevance for a user's query evolves from a content dependent artefact to the multidimensional context-dependent structure, strongly influenced by the user's preferences. This cooperation process is realized as the so-called Librarian Agent Query Refinement Process. In order to clarify the impact of an ontology on the retrieval process (regarding its complexity and quality), a set of methods and tools for different levels of content and query formalisation is developed, ranging from pure ontology-based inferencing to keyword-based querying in which semantics automatically emerges from the results. Our evaluation studies have shown that the possibilities to conceptualize a user's information need in the right manner and to interpret the retrieval results accordingly are key issues for realizing much more meaningful information retrieval systems.
- Content
- Vgl.: http%3A%2F%2Fdigbib.ubka.uni-karlsruhe.de%2Fvolltexte%2Fdocuments%2F1627&ei=tAtYUYrBNoHKtQb3l4GYBw&usg=AFQjCNHeaxKkKU3-u54LWxMNYGXaaDLCGw&sig2=8WykXWQoDKjDSdGtAakH2Q&bvm=bv.44442042,d.Yms.
- Footnote
- Zur Erlangung des akademischen Grades eines Doktors der Wirtschaftswissenschaften (Dr. rer. pol.) von der Fakultaet fuer Wirtschaftswissenschaften der Universitaet Fridericiana zu Karlsruhe genehmigte Dissertation.
- Imprint
- Karlsruhe : Fakultaet fuer Wirtschaftswissenschaften der Universitaet Fridericiana zu Karlsruhe
-
Gödert, W.; Hubrich, J.; Boteram, F.: Thematische Recherche und Interoperabilität : Wege zur Optimierung des Zugriffs auf heterogen erschlossene Dokumente (2009)
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- Abstract
- Die Verwendung von Erschließungsinstrumenten zur Beschreibung von Informationsressourcen kann Effizienz und Effektivität thematischer Recherchen wesentlich steigern: standardisierte Begriffe unterstützen Recall und Precision begrifflicher Suchen; Ausweisung von Relationen bietet die Grundlage für explorative Suchprozesse. Eine zusätzliche Steigerung der Funktionalitäten des Retrievals kann mittels einer Ausdifferenzierung und Spezifizierung der in Normdaten enthaltenen semantischen Informationen erreicht werden, die über die in Thesauri und Klassifikationen verbreiteten grundlegenden Relationstypen (äquivalent, hierarchisch, assoziativ) hinausgehen. In modernen Informationsräumen, in denen Daten verschiedener Institutionen über eine Plattform zeit- und ortsunabhängig zugänglich gemacht werden, können einzelne Wissenssysteme indes nur unzureichend das Information Retrieval unterstützen. Zu unterschiedlich sind die für thematische Suchanfragen relevanten Indexierungsdaten. Eine Verbesserung kann mittels Herstellung von Interoperabilität zwischen den verschiedenen Dokumentationssprachen erreicht werden. Im Vortrag wird dargelegt, in welcher Art und Weise die in Wissenssystemen enthaltenen semantischen Informationen zur Unterstützung thematischer Recherchen optimiert werden können und inwiefern Interoperabilität zwischen Systemen geschaffen werden kann, die gleichwertige Funktionalitäten in heterogenen Informationsräumen gewährleisten. In diesem Zusammenhang wird auch auf aktuelle Mappingprojekte wie das DFG-Projekt CrissCross oder das RESEDA-Projekt, welches sich mit den Möglichkeiten der semantischen Anreicherung bestehender Dokumentationssprachen befasst, eingegangen.
- Source
- https://opus4.kobv.de/opus4-bib-info/frontdoor/index/index/searchtype/authorsearch/author/%22Hubrich%2C+Jessica%22/docId/703/start/0/rows/20
- Type
- a
-
Ackermann, E.: Piaget's constructivism, Papert's constructionism : what's the difference? (2001)
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- Abstract
- What is the difference between Piaget's constructivism and Papert's "constructionism"? Beyond the mere play on the words, I think the distinction holds, and that integrating both views can enrich our understanding of how people learn and grow. Piaget's constructivism offers a window into what children are interested in, and able to achieve, at different stages of their development. The theory describes how children's ways of doing and thinking evolve over time, and under which circumstance children are more likely to let go of-or hold onto- their currently held views. Piaget suggests that children have very good reasons not to abandon their worldviews just because someone else, be it an expert, tells them they're wrong. Papert's constructionism, in contrast, focuses more on the art of learning, or 'learning to learn', and on the significance of making things in learning. Papert is interested in how learners engage in a conversation with [their own or other people's] artifacts, and how these conversations boost self-directed learning, and ultimately facilitate the construction of new knowledge. He stresses the importance of tools, media, and context in human development. Integrating both perspectives illuminates the processes by which individuals come to make sense of their experience, gradually optimizing their interactions with the world.
- Content
- Vgl.: https://www.semanticscholar.org/paper/Piaget-%E2%80%99-s-Constructivism-%2C-Papert-%E2%80%99-s-%3A-What-%E2%80%99-s-Ackermann/89cbcc1e740a4591443ff4765a6ae8df0fdf5554. Darunter weitere Hinweise auf verwandte Beiträge. Auch unter: Learning Group Publication 5(2001) no.3, S.438.
- Type
- a
-
Siegenheim, V.; Kaumanns, R.: ¬Die Google-Ökonomie : Wie Google die Wirtschaft verändert (2007)
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- Abstract
- Kaum ein Unternehmen hat in den letzten Jahren eine so rasante Erfolgsgeschichte geschrieben wie Google. Vor rund zehn Jahren als Internet-Suchmaschine mit einer Handvoll Mitarbeiter gestartet, hat sich Google zu einem erfolgreichen Konzern mit über 10.000 Mitarbeitern und Milliarden-Umsätzen entwickelt. Google hat sich dabei fundamental verändert. Google ist mittlerweile mehr als eine Suchmaschine. Google ist ein Nachrichtendienst. Google ist ein Multimedia-Archiv. Google ist ein Bezahlsystem. Google ist ein geographisches Informationssystem. Google ist ein Werbevermarkter. Google ist ein Software-Anbieter. Google ist vielleicht bald auch eine Telefongesellschaft ... und vieles mehr! Google investiert Milliarden in den Ausbau seiner Suchtechnologie und die Expansion seines Werbenetzwerks in die klassischen Werbeträger (TV, Radio oder Print). Google arbeitet an vollkommen neuen Angeboten wie der Verfügbarkeit von Wissen in Form der Digitalisierung gigantischer Bibliotheken. Google stößt in neue Segmente wie den mobile Plattformen, Geoinformation oder Anwendungen zur Bürokommunikation vor und engagiert sich beim Aufbau neuer Kommunikationsnetze oder entwickelt Dienste, die unser (digitales) Leben nachhaltig verändern könnten. Wie passt dies alles zusammen? Betrachtet man die einzelnen Aktivitäten von Google näher, ergibt sich ein spannendes Gesamtbild mit der Frage, welche Ziele und Strategie Google verfolgt. Dieses Gesamtbild - unter dem Schlagwort Google-Ökonomie - wird analysiert und die möglichen Auswirkungen auf verschiedene Branchen bewertet.
- Classification
- AP 18420 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Internet
QP 380 Wirtschaftswissenschaften / Allgemeine Betriebswirtschaftslehre / Unternehmensführung / Unternehmertum. Unternehmerbiographien
SR 760
- RVK
- AP 18420 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Internet
QP 380 Wirtschaftswissenschaften / Allgemeine Betriebswirtschaftslehre / Unternehmensführung / Unternehmertum. Unternehmerbiographien
SR 760
-
Mandl, H.; Reinmann-Rothmeier, G.: Lernen mit neuen Medien (2001)
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- Abstract
- Die enormen Fortschritte auf dem Sektor der neuen Informations- und Kommunikationstechnologien bieten eine hervorragende Grundlage für eine Qualitäts- und Effizienzsteigerung der Aus- und Weiterbildung - allerdings im Sinne einer notwendigen, nicht jedoch hinreichenden Bedingung. Dringend notwendig sind neben technischen Neuerungen daher neue pädagogische und didaktische Konzepte für die Gestaltung multimedialer Lehr-Lernumgebungen, die über einzelne Modeerscheinungen hinaus wirklich Bestand haben
- Content
- Enthält die Abschnitte: Pädagogische Grundlegung - Potenziale neuer Medien für die Aus- und Weiterbildung - Eigenverantwortliches Lernen mit neuen Medien - Problemorientiertes Lernen mit neuen Medien - Kooperatives Lernen mit neuen Medien - Instruktionale Unterstützung mit neuen Medien - Veränderte Rollenverteilung und strukturelle Veränderungen durch neue Medien
- Date
- 29. 1.1997 18:49:05
- Type
- a
-
Früh, W.: Inhaltsanalyse (2001)
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- Classification
- AP 13550 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Grundlagen, Methodik, Theorie
AP 13500 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Allgemeines
ET 760 (BVB)
- Date
- 24. 3.2008 12:29:34
- RVK
- AP 13550 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Grundlagen, Methodik, Theorie
AP 13500 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Allgemeines
ET 760 (BVB)
-
Sobottka, G.: Informationskompetenz für Studienanfänger : Planung, Konzeption, Realisierung (Modell Romanistik Freiburg) (2003)
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- Abstract
- Die Aktivitäten der Anfangsphase bilden die Voraussetzung und das Fundament der romanistischen Lehrveranstaltungen in ihrer heutigen Form. Durch die ständige Präsenz der UB und ihrer Dienstleistungen in den Instituten und durch geeignete Marketingmaßnahmen ist es stufenweise gelungen, das Produkt "elektronische Fachinformation" optimal auf dem Markt zu platzieren. Unter dem Titel "Elektronische Dienste für Studium und Wissenschaft in der Universität Freiburg" fand bereits im November 1997 eine gemeinsame Informationsveranstaltung der Universitätsbibliothek und des Rechenzentrums in der UB statt. Interessenten hatten die Möglichkeit, sich an Informationsständen über neueste elektronische Dienste und Publikationen zu informieren. Die Fachreferenten stellten in diesem Rahmen erstmals eine Auswahl ihrer jeweiligen Fachdatenbanken einem größeren Publikum vor. Wen hat die Veranstaltung erreicht? Vor allem die Mitarbeiterinnen des Freiburger Bibliothekssystems, die die Infotage als Fortbildung in eigener Sache nutzten; zudem Hochschullehrer, die überwiegend selbst neue Medien in Forschung und Lehre einsetzten und - last but not least - einige neugierige Studenten.
- Source
- Bibliotheken und Informationseinrichtungen - Aufgaben, Strukturen, Ziele: 29. Arbeits- und Fortbildungstagung der ASpB / Sektion 5 im DBV in Zusammenarbeit mit der BDB, BIB, DBV, DGI und VDB, zugleich DBV-Jahrestagung, 8.-11.4.2003 in Stuttgart. Red.: Margit Bauer
- Type
- a
-
Eickhoff, A.: Wissensmanagement : für die Praxis nutzbar gemacht! (2001)
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- Abstract
- Neue Serviceleistung der Bank- und Wirtschaftsinformation der Österreichischen Kontrollbank AG
- Field
- Wirtschaftswissenschaften
- Source
- Online Mitteilungen. 2001, Nr.70, S.21-22 [=Mitteilungen VÖB 54(2001) H.2/3]
- Type
- a
-
Miller, U.; Teitelbaum, R.: Pre-coordination and post-coordination : past and future (2002)
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- Abstract
- This article deals with the meaningful processing of information in relation to two systems of Information processing: pre-coordination and post-coordination. The different approaches are discussed, with emphasis an the need for a controlled vocabulary in information retrieval. Assigned indexing, which employs a controlled vocabulary, is described in detail. Types of indexing language can be divided into two broad groups - those using pre-coordinated terms and those depending an post-coordination. They represent two different basic approaches in processing and Information retrieval. The historical development of these two approaches is described, as well as the two tools that apply to these approaches: thesauri and subject headings.
- Source
- Knowledge organization. 29(2002) no.2, S.87-93
- Theme
- Verbale Doksprachen im Online-Retrieval
- Type
- a
-
Seusing, E.: Arbeitsteilung und Kooperation zwischen der ZBW Kiel und der USB Köln : Literaturversorgung für die Wirtschaftswissenschaften (2002)
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- Date
- 29. 9.2002 14:58:52
- Field
- Wirtschaftswissenschaften
- Type
- a
-
Multimediale Bildungstechnologien I : Anwendungen und Implementation (2005)
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- Abstract
- Neue Medien und Multimedia finden augenblicklich große Beachtung in fast allen Bereichen unseres Lebens. Diese Entwicklung basiert in erheblichem Maße auf technologischen und organisatorischen Neuerungen bei der Nutzung digitaler und multimedialer Produkte und Dienstleistungen in allen Sektoren. Dazu gehören neben den Anwendungen in der Wirtschaft gerade die auf die Bildung bezogenen Dienste und Infrastrukturen. Verbunden mit der rapiden Verbreitung der Informations- und Kommunikationstechnologien sind Erwartungen hinsichtlich ihrer besonderen Möglichkeiten für den Austausch von Informationen, die Wissensvermittlung und das Lehren und Lernen. Der Sammelband thematisiert aktuelle Entwicklungen auf diesen Ebenen in systematischer Weise und gliedert sich in die drei Kapitel «eLearning», «Multimedia» und «Innovative Applikationen & Mobile Media». Ein besonderer Schwerpunkt liegt dabei auf der regionalen Bezugnahme zu Brandenburg und Berlin.
- Editor
- Lattemann, C. u. T. Köhler
