Search (11 results, page 1 of 1)

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Date

22. 3.2009 17:49:11

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Source

Information processing and management. 36(2000) no.2, S.207-227

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Abstract

Major Web search engines, such as AItaVista, are essential tools in the quest to locate online information. This article reports research that used transaction log analysis to examine the characteristics and changes in AItaVista Web searching that occurred from 1998 to 2002. The research questions we examined are (1) What are the changes in AItaVista Web searching from 1998 to 2002? (2) What are the current characteristics of AItaVista searching, including the duration and frequency of search sessions? (3) What changes in the information needs of AItaVista users occurred between 1998 and 2002? The results of our research show (1) a move toward more interactivity with increases in session and query length, (2) with 70% of session durations at 5 minutes or less, the frequency of interaction is increasing, but it is happening very quickly, and (3) a broadening range of Web searchers' information needs, with the most frequent terms accounting for less than 1% of total term usage. We discuss the implications of these findings for the development of Web search engines.

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Abstract

The application of clustering to Web search engine technology is a novel approach that offers structure to the information deluge often faced by Web searchers. Clustering methods have been well studied in research labs; however, real user searching with clustering systems in operational Web environments is not well understood. This article reports on results from a transaction log analysis of Vivisimo.com, which is a Web meta-search engine that dynamically clusters users' search results. A transaction log analysis was conducted on 2-week's worth of data collected from March 28 to April 4 and April 25 to May 2, 2004, representing 100% of site traffic during these periods and 2,029,734 queries overall. The results show that the highest percentage of queries contained two terms. The highest percentage of search sessions contained one query and was less than 1 minute in duration. Almost half of user interactions with clusters consisted of displaying a cluster's result set, and a small percentage of interactions showed cluster tree expansion. Findings show that 11.1% of search sessions were multitasking searches, and there are a broad variety of search topics in multitasking search sessions. Other searching interactions and statistics on repeat users of the search engine are reported. These results provide insights into search characteristics with a cluster-based Web search engine and extend research into Web searching trends.

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Abstract

In previous articles, we reported the state of Web searching in 1997 (Jansen, Spink, & Saracevic, 2000) and in 1999 (Spink, Wolfram, Jansen, & Saracevic, 2001). Such snapshot studies and statistics on Web use appear regularly (OCLC, 1999), but provide little information about Web searching trends. In this article, we compare and contrast results from our two previous studies of Excite queries' data sets, each containing over 1 million queries submitted by over 200,000 Excite users collected on 16 September 1997 and 20 December 1999. We examine how public Web searching changing during that 2-year time period. As Table 1 shows, the overall structure of Web queries in some areas did not change, while in others we see change from 1997 to 1999. Our comparison shows how Web searching changed incrementally and also dramatically. We see some moves toward greater simplicity, including shorter queries (i.e., fewer terms) and shorter sessions (i.e., fewer queries per user), with little modification (addition or deletion) of terms in subsequent queries. The trend toward shorter queries suggests that Web information content should target specific terms in order to reach Web users. Another trend was to view fewer pages of results per query. Most Excite users examined only one page of results per query, since an Excite results page contains ten ranked Web sites. Were users satisfied with the results and did not need to view more pages? It appears that the public continues to have a low tolerance of wading through retrieved sites. This decline in interactivity levels is a disturbing finding for the future of Web searching. Queries that included Boolean operators were in the minority, but the percentage increased between the two time periods. Most Boolean use involved the AND operator with many mistakes. The use of relevance feedback almost doubled from 1997 to 1999, but overall use was still small. An unusually large number of terms were used with low frequency, such as personal names, spelling errors, non-English words, and Web-specific terms, such as URLs. Web query vocabulary contains more words than found in large English texts in general. The public language of Web queries has its own and unique characteristics. How did Web searching topics change from 1997 to 1999? We classified a random sample of 2,414 queries from 1997 and 2,539 queries from 1999 into 11 categories (Table 2). From 1997 to 1999, Web searching shifted from entertainment, recreation and sex, and pornography, preferences to e-commerce-related topics under commerce, travel, employment, and economy. This shift coincided with changes in information distribution on the publicly indexed Web.

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Abstract

A user's single session with a Web search engine or information retrieval (IR) system may consist of seeking information on single or multiple topics, and switch between tasks or multitasking information behavior. Most Web search sessions consist of two queries of approximately two words. However, some Web search sessions consist of three or more queries. We present findings from two studies. First, a study of two-query search sessions on the AltaVista Web search engine, and second, a study of three or more query search sessions on the AltaVista Web search engine. We examine the degree of multitasking search and information task switching during these two sets of AltaVista Web search sessions. A sample of two-query and three or more query sessions were filtered from AltaVista transaction logs from 2002 and qualitatively analyzed. Sessions ranged in duration from less than a minute to a few hours. Findings include: (1) 81% of two-query sessions included multiple topics, (2) 91.3% of three or more query sessions included multiple topics, (3) there are a broad variety of topics in multitasking search sessions, and (4) three or more query sessions sometimes contained frequent topic changes. Multitasking is found to be a growing element in Web searching. This paper proposes an approach to interactive information retrieval (IR) contextually within a multitasking framework. The implications of our findings for Web design and further research are discussed.

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Abstract

The Web and especially major Web search engines are essential tools in the quest to locate online information for many people. This paper reports results from research that examines characteristics and changes in Web searching from nine studies of five Web search engines based in the US and Europe. We compare interactions occurring between users and Web search engines from the perspectives of session length, query length, query complexity, and content viewed among the Web search engines. The results of our research shows (1) users are viewing fewer result pages, (2) searchers on US-based Web search engines use more query operators than searchers on European-based search engines, (3) there are statistically significant differences in the use of Boolean operators and result pages viewed, and (4) one cannot necessary apply results from studies of one particular Web search engine to another Web search engine. The wide spread use of Web search engines, employment of simple queries, and decreased viewing of result pages may have resulted from algorithmic enhancements by Web search engine companies. We discuss the implications of the findings for the development of Web search engines and design of online content.

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Source

Information processing and management. 41(2005) no.2, S.361-382

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Abstract

The goal of this research is to evaluate the effect of ad rank on the performance of keyword advertising campaigns. We examined a large-scale data file comprised of nearly 7,000,000 records spanning 33 consecutive months of a major US retailer's search engine marketing campaign. The theoretical foundation is serial position effect to explain searcher behavior when interacting with ranked ad listings. We control for temporal effects and use one-way analysis of variance (ANOVA) with Tamhane's T2 tests to examine the effect of ad rank on critical keyword advertising metrics, including clicks, cost-per-click, sales revenue, orders, items sold, and advertising return on investment. Our findings show significant ad rank effect on most of those metrics, although less effect on conversion rates. A primacy effect was found on both clicks and sales, indicating a general compelling performance of top-ranked ads listed on the first results page. Conversion rates, on the other hand, follow a relatively stable distribution except for the top 2 ads, which had significantly higher conversion rates. However, examining conversion potential (the effect of both clicks and conversion rate), we show that ad rank has a significant effect on the performance of keyword advertising campaigns. Conversion potential is a more accurate measure of the impact of an ad's position. In fact, the first ad position generates about 80% of the total profits, after controlling for advertising costs. In addition to providing theoretical grounding, the research results reported in this paper are beneficial to companies using search engine marketing as they strive to design more effective advertising campaigns.

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Abstract

We analyze the transitions from external search, searching on web search engines, to internal search, searching on websites. We categorize 295,571 search episodes composed of a query submitted to web search engines and the subsequent queries submitted to a single website search by the same users. There are a total of 1,136,390 queries from all searches, of which 295,571 are external search queries and 840,819 are internal search queries. We algorithmically classify queries into states and then use n-grams to categorize search patterns. We cluster the searching episodes into major patterns and identify the most commonly occurring, which are: (1) Explorers (43% of all patterns) with a broad external search query and then broad internal search queries, (2) Navigators (15%) with an external search query containing a URL component and then specific internal search queries, and (3) Shifters (15%) with a different, seemingly unrelated, query types when transitioning from external to internal search. The implications of this research are that external search and internal search sessions are part of a single search episode and that online businesses can leverage these search episodes to more effectively target potential customers.

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Source

Journal of the Association for Information Science and Technology. 68(2017) no.2, S.333-347