Mena, L.G.M.: ¬La informacion y la inteligencia empresarial : elementos basicos para el exito (1997)
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- Abstract
- The increasing emphasis on the importance of corporate intelligence in promoting competitiveness has generated demand for a new interdisciplinary service based on providing data and information geared to the needs of decision makers. The mission of corporate intelligence is to create products such as verbal and audiovisual presentations, bulletins / newsletters, and summary reports, relevant to the immediate specific needs of the organisation. This new service transforms isolated data into high value added information products, opening up new opportunities for interdisciplinary specialists in business information units
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