Fiorelli, G.: Hummingbird unleashed (2013)
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- Abstract
- Sometimes I think that us SEOs could be wonderful characters for a Woody Allen movie: We are stressed, nervous, paranoid, we have a tendency for sudden changes of mood...okay, maybe I am exaggerating a little bit, but that's how we tend to (over)react whenever Google announces something. One thing that doesn't help is the lack of clarity coming from Google, which not only never mentions Hummingbird in any official document (for example, in the post of its 15th anniversary), but has also shied away from details of this epochal update in the "off-the-record" declarations of Amit Singhal. In fact, in some ways those statements partly contributed to the confusion. When Google announces an update-especially one like Hummingbird-the best thing to do is to avoid trying to immediately understand what it really is based on intuition alone. It is better to wait until the dust falls to the ground, recover the original documents, examine those related to them (and any variants), take the time to see the update in action, calmly investigate, and then after all that try to find the most plausible answers.
