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Date

22. 1.2017 17:12:50

Editor

Cronin, B. u. C.R. Sugimoto

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Type

b

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Footnote

Rez. in: Journal of library and information science 22(1996) no.2, S.116-117 (L.C. Smith)

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Editor

Cronin, B. u. H.B. Atkins

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Abstract

"Thomson Reuters' citation indexes i.e. SCI, SSCI and AHCI are said to be "authoritative". Due to the huge influence of these databases on global academic evaluation of productivity and impact, Terje Tüür-Fröhlich decided to conduct case studies on the data quality of Social Sciences Citation Index (SSCI) records. Tüür-Fröhlich investigated articles from social science and law. The main findings: SSCI records contain tremendous amounts of "trivial errors", not only misspellings and typos as previously mentioned in bibliometrics and scientometrics literature. But Tüür-Fröhlich's research documented fatal errors which have not been mentioned in the scientometrics literature yet at all. Tüür-Fröhlich found more than 80 fatal mutations and mutilations of Pierre Bourdieu (e.g. "Atkinson" or "Pierre, B. and "Pierri, B."). SSCI even generated zombie references (phantom authors and works) by data fields' confusion - a deadly sin for a database producer - as fragments of Patent Laws were indexed as fictional author surnames/initials. Additionally, horrific OCR-errors (e.g. "nuxure" instead of "Nature" as journal title) were identified. Tüür-Fröhlich´s extensive quantitative case study of an article of the Harvard Law Review resulted in a devastating finding: only 1% of all correct references from the original article were indexed by SSCI without any mistake or error. Many scientific communication experts and database providers' believe that errors in databanks are of less importance: There are many errors, yes - but they would counterbalance each other, errors would not result in citation losses and would not bear any effect on retrieval and evaluation outcomes. Terje Tüür-Fröhlich claims the contrary: errors and inconsistencies are not evenly distributed but linked with languages biases and publication cultures."

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Biographed

Cronin, B.

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Abstract

Web Analytics bezeichnet die Sammlung, Analyse und Auswertung von Daten der Website-Nutzung mit dem Ziel, diese Informationen zum besseren Verständnis des Besucherverhaltens sowie zur Optimierung der Website zu nutzen. Je nach Ziel der eigenen Website - z.B. die Vermittlung eines Markenwerts oder die Vermehrung von Kontaktanfragen, Bestellungen oder Newsletter-Abonnements - können Sie anhand von Web Analytics herausfinden, wo sich Schwachstellen Ihrer Website befinden und wie Sie Ihre eigenen Ziele durch entsprechende Optimierungen besser erreichen. Dabei ist Web Analytics nicht nur für Website-Betreiber und IT-Abteilungen interessant, sondern wird insbesondere auch mehr und mehr für Marketing und Management nutzbar. Mit diesem Buch lernen Sie, wie Sie die Nutzung Ihrer Website analysieren. Sie können z. B. untersuchen, welche Traffic-Quelle am meisten Umsatz bringt oder welche Bereiche der Website besonders häufig genutzt werden und vieles mehr. Auf diese Weise werden Sie Ihre Besucher, ihr Verhalten und ihre Motivation besser kennen lernen, Ihre Website darauf abstimmen und somit Ihren Erfolg steigern können. Um aus Web Analytics einen wirklichen Mehrwert ziehen zu können, benötigen Sie fundiertes Wissen. Marco Hassler gibt Ihnen in seinem Buch einen umfassenden Einblick in Web Analytics. Er zeigt Ihnen detailliert, wie das Verhalten der Besucher analysiert wird und welche Metriken Sie wann sinnvoll anwenden können. Im letzten Teil des Buches zeigt Ihnen der Autor, wie Sie Ihre Auswertungsergebnisse dafür nutzen, über Conversion-Messungen die Website auf ihre Ziele hin zu optimieren. Ziel dieses Buches ist es, konkrete Web-Analytics-Kenntnisse zu vermitteln und wertvolle praxisorientierte Tipps zu geben. Dazu schlägt das Buch die Brücke zu tangierenden Themenbereichen wie Usability, User-Centered-Design, Online Branding, Online-Marketing oder Suchmaschinenoptimierung. Marco Hassler gibt Ihnen klare Hinweise und Anleitungen, wie Sie Ihre Ziele erreichen.