Ortiz-Cordova, A.; Yang, Y.; Jansen, B.J.: External to internal search : associating searching on search engines with searching on sites (2015)
0.00
0.0025370158 = product of:
0.0050740317 = sum of:
0.0050740317 = product of:
0.010148063 = sum of:
0.010148063 = weight(_text_:a in 2675) [ClassicSimilarity], result of:
0.010148063 = score(doc=2675,freq=18.0), product of:
0.053105544 = queryWeight, product of:
1.153047 = idf(docFreq=37942, maxDocs=44218)
0.046056706 = queryNorm
0.19109234 = fieldWeight in 2675, product of:
4.2426405 = tf(freq=18.0), with freq of:
18.0 = termFreq=18.0
1.153047 = idf(docFreq=37942, maxDocs=44218)
0.0390625 = fieldNorm(doc=2675)
0.5 = coord(1/2)
0.5 = coord(1/2)
- Abstract
- We analyze the transitions from external search, searching on web search engines, to internal search, searching on websites. We categorize 295,571 search episodes composed of a query submitted to web search engines and the subsequent queries submitted to a single website search by the same users. There are a total of 1,136,390 queries from all searches, of which 295,571 are external search queries and 840,819 are internal search queries. We algorithmically classify queries into states and then use n-grams to categorize search patterns. We cluster the searching episodes into major patterns and identify the most commonly occurring, which are: (1) Explorers (43% of all patterns) with a broad external search query and then broad internal search queries, (2) Navigators (15%) with an external search query containing a URL component and then specific internal search queries, and (3) Shifters (15%) with a different, seemingly unrelated, query types when transitioning from external to internal search. The implications of this research are that external search and internal search sessions are part of a single search episode and that online businesses can leverage these search episodes to more effectively target potential customers.
- Type
- a
