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Ford, N.; Miller, D.; Moss, N.: ¬The role of individual differences in Internet searching : an empirical study (2001)
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Lewandowski, D.; Kerkmann, F.; Rümmele, S.; Sünkler, S.: ¬An empirical investigation on search engine ad disclosure (2018)
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- Abstract
- This representative study of German search engine users (N?=?1,000) focuses on the ability of users to distinguish between organic results and advertisements on Google results pages. We combine questions about Google's business with task-based studies in which users were asked to distinguish between ads and organic results in screenshots of results pages. We find that only a small percentage of users can reliably distinguish between ads and organic results, and that user knowledge of Google's business model is very limited. We conclude that ads are insufficiently labelled as such, and that many users may click on ads assuming that they are selecting organic results.
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Höchstötter, N.: Suchverhalten im Web : Erhebung, Analyse und Möglichkeiten (2007)
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-
Clewley, N.; Chen, S.Y.; Liu, X.: Cognitive styles and search engine preferences : field dependence/independence vs holism/serialism (2010)
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-
Unkel, J.; Haas, A.: ¬The effects of credibility cues on the selection of search engine results (2017)
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- Abstract
- Web search engines act as gatekeepers when people search for information online. Research has shown that search engine users seem to trust the search engines' ranking uncritically and mostly select top-ranked results. This study further examines search engine users' selection behavior. Drawing from the credibility and information research literature, we test whether the presence or absence of certain credibility cues influences the selection probability of search engine results. In an observational study, participants (N?=?247) completed two information research tasks on preset search engine results pages, on which three credibility cues (source reputation, message neutrality, and social recommendations) as well as the search result ranking were systematically varied. The results of our study confirm the significance of the ranking. Of the three credibility cues, only reputation had an additional effect on selection probabilities. Personal characteristics (prior knowledge about the researched issues, search engine usage patterns, etc.) did not influence the preference for search results linked with certain credibility cues. These findings are discussed in light of situational and contextual characteristics (e.g., involvement, low-cost scenarios).
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Large, A.; Beheshti, J.; Rahman, T.: Design criteria for children's Web portals : the users speak out (2002)
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- Date
- 2. 6.2005 10:34:22
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Bilal, D.: Children's use of the Yahooligans! Web search engine : III. Cognitive and physical behaviors on fully self-generated search tasks (2002)
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- Abstract
- Bilal, in this third part of her Yahooligans! study looks at children's performance with self-generated search tasks, as compared to previously assigned search tasks looking for differences in success, cognitive behavior, physical behavior, and task preference. Lotus ScreenCam was used to record interactions and post search interviews to record impressions. The subjects, the same 22 seventh grade children in the previous studies, generated topics of interest that were mediated with the researcher into more specific topics where necessary. Fifteen usable sessions form the basis of the study. Eleven children were successful in finding information, a rate of 73% compared to 69% in assigned research questions, and 50% in assigned fact-finding questions. Eighty-seven percent began using one or two keyword searches. Spelling was a problem. Successful children made fewer keyword searches and the number of search moves averaged 5.5 as compared to 2.4 on the research oriented task and 3.49 on the factual. Backtracking and looping were common. The self-generated task was preferred by 47% of the subjects.
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Su, L.T.: ¬A comprehensive and systematic model of user evaluation of Web search engines : Il. An evaluation by undergraduates (2003)
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- Date
- 24. 1.2004 18:27:22
-
Aloteibi, S.; Sanderson, M.: Analyzing geographic query reformulation : an exploratory study (2014)
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- Date
- 26. 1.2014 18:48:22
