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Kaku, M.: Zukunftsvisionen : Wie Wissenschaft und Technik des 21. Jahrhunderts unser Leben revolutionieren (2000)
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Sardar, Z.; Ravetz, J.R.: Cyberfutures : cultures and politics on the information superhighway (1996)
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Beck, K.; Glotz, P:; Vogelsang, G.: ¬Die Zukunft des Internet : Internationale Delphi-Befragung zur Entwicklung der Online-Kommunikation (2000)
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Opaschowski, H.W.: ¬Die digitale Revolution fällt aus (2001)
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- Content
- "Für Optimisten wie den amerikanischen Computerwissenschaftler Nicholas Negroponte bricht das kommende Digitalzeitalter wie eine Naturgewalt über uns herein. Als Zukunftsforscher kann ich jedoch nicht in den Tenor der üblichen kühnen Prophezeiungen der Medienbranche einstimmen. In Deutschland und den USA wird zwar viel über E-Commerce spekuliert. In Wirklichkeit nutzen aber die privaten Verbraucher dort Shopping, Reisebuchung und Bücherkauf per PC kaum (je unter 3 %), Hornebanking nur 5 % der Amerikaner und 3 % der Deutschen. Obwohl immer mehr Firmen online gehen, halten die Verbraucher weitgehend an ihren außerhäuslichen Konsumgewohnheiten fest. Bisher bietet das Netz gefühls- und erlebnismäßig einfach zu wenig. Auch 2010 werden über 90 % des privaten Verbrauchs nicht über OnlineGeschäfte getätigt. Selbst wenn sich der E-Commerce-Umsatz der privaten Verbraucher jährlich verdoppeln sollte, werden die Online-Geschäfte in Deutschland auch 2002 keine 3 % des Einzelhandelsumsatzes ausmachen (derzeit: 22 Milliarden Mark Einzelhandelsumsatz zu 2,5 Milliarden aus Online-Geschäften). Die Frage, warum Online-Shopping so wenig Resonanz findet, lässt sich auf folgende Ursachen zurückführen: Erlebniskonsum in den Shopping-Centern ist attraktiver; wachsende Ungeduld bei langem Laden der Website, Unzufriedenheit über verwirrend gestaltete Online-Shops, Enttäuschung über nicht verfügbare Produkte sowie Abbruch der Kaufabsicht, wenn das Shop-System abstürzt. Leider findet die digitale Revolution in Deutschland bisher fast nur auf Unternehmensseite statt, die Fragen nach den Bedürfnissen der Konsumenten bleiben weitgehend unbeantwortet.
-
Stalder, F.: Kultur der Digitalität (2016)
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Negroponte, N.: Total digital : die Welt zwischen 0 und 1 oder die Zukunft der Kommunikation (1996)
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Schmidt, E.; Cohen, J.: ¬Die Vernetzung der Welt : ein Blick in unsere Zukunft (2013)
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