Search (3 results, page 1 of 1)

  • × author_ss:"Jansen, B.J."
  • × theme_ss:"Suchmaschinen"
  1. Tjondronegoro, D.; Spink, A.; Jansen, B.J.: ¬A study and comparison of multimedia Web searching : 1997-2006 (2009) 0.00 
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    Abstract
    Searching for multimedia is an important activity for users of Web search engines. Studying user's interactions with Web search engine multimedia buttons, including image, audio, and video, is important for the development of multimedia Web search systems. This article provides results from a Weblog analysis study of multimedia Web searching by Dogpile users in 2006. The study analyzes the (a) duration, size, and structure of Web search queries and sessions; (b) user demographics; (c) most popular multimedia Web searching terms; and (d) use of advanced Web search techniques including Boolean and natural language. The current study findings are compared with results from previous multimedia Web searching studies. The key findings are: (a) Since 1997, image search consistently is the dominant media type searched followed by audio and video; (b) multimedia search duration is still short (>50% of searching episodes are <1 min), using few search terms; (c) many multimedia searches are for information about people, especially in audio search; and (d) multimedia search has begun to shift from entertainment to other categories such as medical, sports, and technology (based on the most repeated terms). Implications for design of Web multimedia search engines are discussed.
  2. Jansen, B.J.; Zhang, M.; Schultz, C.D.: Brand and its effect on user perception of search engine performance (2009) 0.00 
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    Abstract
    In this research we investigate the effect of search engine brand on the evaluation of searching performance. Our research is motivated by the large amount of search traffic directed to a handful of Web search engines, even though many have similar interfaces and performance. We conducted a laboratory experiment with 32 participants using a 42 factorial design confounded in four blocks to measure the effect of four search engine brands (Google, MSN, Yahoo!, and a locally developed search engine) while controlling for the quality and presentation of search engine results. We found brand indeed played a role in the searching process. Brand effect varied in different domains. Users seemed to place a high degree of trust in major search engine brands; however, they were more engaged in the searching process when using lesser-known search engines. It appears that branding affects overall Web search at four stages: (a) search engine selection, (b) search engine results page evaluation, (c) individual link evaluation, and (d) evaluation of the landing page. We discuss the implications for search engine marketing and the design of empirical studies measuring search engine performance.
  3. Spink, A.; Wolfram, D.; Jansen, B.J.; Saracevic, T.: Searching the Web : the public and their queries (2001) 0.00 
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