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Schweibenz, W.; Thissen, F.: Qualität im Web : Benutzerfreundliche Webseiten durch Usability Evaluation (2003)
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- 22. 3.2008 14:24:08
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Handbuch Internet-Suchmaschinen 2 : Neue Entwicklungen in der Web-Suche (2011)
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- Footnote
- Rez. in: IWP 63(2012) H.3, S.207-208 (M. Christen)
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Klau, P.: ¬Das Internet : der größte Informationshighway der Welt (1995)
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Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009)
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- Footnote
- Rez. in Mitt. VÖB 63(2010) H.1/2, S.147-148 (M. Buzinkay): "Webseiten-Gestaltung und Webseiten-Analyse gehen Hand in Hand. Leider wird das Letztere selten wenn überhaupt berücksichtigt. Zu Unrecht, denn die Analyse der eigenen Maßnahmen ist zur Korrektur und Optimierung entscheidend. Auch wenn die Einsicht greift, dass die Analyse von Webseiten wichtig wäre, ist es oft ein weiter Weg zur Realisierung. Warum? Analyse heißt kontinuierlicher Aufwand, und viele sind nicht bereit beziehungsweise haben nicht die zeitlichen Ressourcen dazu. Ist man einmal zu der Überzeugung gelangt, dass man seine Web-Aktivitäten dennoch optimieren, wenn nicht schon mal gelegentlich hinterfragen sollte, dann lohnt es sich, Marco Hasslers "Web Analytics" in die Hand zu nehmen. Es ist definitiv kein Buch für einen einzigen Lese-Abend, sondern ein Band, mit welchem gearbeitet werden muss. D.h. auch hier: Web-Analyse bedeutet Arbeit und intensive Auseinandersetzung (ein Umstand, den viele nicht verstehen und akzeptieren wollen). Das Buch ist sehr dicht und bleibt trotzdem übersichtlich. Die Gliederung der Themen - von den Grundlagen der Datensammlung, über die Definition von Metriken, hin zur Optimierung von Seiten und schließlich bis zur Arbeit mit Web Analyse Werkzeugen - liefert einen roten Faden, der schön von einem Thema auf das nächste aufbaut. Dadurch fällt es auch leicht, ein eigenes Projekt begleitend zur Buchlektüre Schritt für Schritt aufzubauen. Zahlreiche Screenshots und Illustrationen erleichtern zudem das Verstehen der Zusammenhänge und Erklärungen im Text. Das Buch überzeugt aber auch durch seine Tiefe (bis auf das Kapitel, wo es um die Zusammenstellung von Personas geht) und den angenehm zu lesenden Schreibstil. Von mir kommt eine dringende Empfehlung an alle, die sich mit Online Marketing im Allgemeinen, mit Erfolgskontrolle von Websites und Web-Aktivitäten im Speziellen auseindersetzen."
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Krol, E.: ¬Die Welt des Internet : Handbuch und Übersicht (1995)
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Lewandowski, D.: Suchmaschinen verstehen (2018)
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Lewandowski, D.: Suchmaschinen verstehen (2015)
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Deep Search : Politik des Suchens jenseits von Google; Deep Search-Konferenz ; (Wien) : 2008.11.08; eine Veröffentlichung des World-Information Institute (2009)
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- Footnote
- Viele Beiträge in diesem Band wurden zuerst auf der Deep Search-Konferenz vorgestellt, die am 8. November 2008 in Wien stattfand. Lizenzausgabe 2010 bei der Bundeszentrale für Politische Bildung, Bonn. Rez. in: ZfBB 58(2011) H.3/4, S.236-237 (M. Dörr)
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Hitzler, P.; Krötzsch, M.; Rudolph, S.: Foundations of Semantic Web technologies (2010)
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¬Die Macht der Suchmaschinen (2007)
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- Editor
- Machill, M. u. M. Beiler
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Komus, A.; Wauch, F.: Wikimanagement : was Unternehmen von Social-Software und Web 2.0 lernen können (2008)
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Semantic search over the Web (2012)
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Gugerli, D.: Suchmaschinen : die Welt als Datenbank (2009)
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Lanier, J.: Zehn Gründe, warum du deine Social Media Accounts sofort löschen musst (2018)
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Spinning the Semantic Web : bringing the World Wide Web to its full potential (2003)
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Weller, K.: Knowledge representation in the Social Semantic Web (2010)
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Handbuch Internet-Suchmaschinen [1] : Nutzerorientierung in Wissenschaft und Praxis (2009)
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