Allen, C.: Information challenges in the global marketplace (1994)
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- Abstract
- Globalization of the marketplace has presented challenges as well as opportunities for organizations in service, financial and manufacturing sectors. To be a player in the global market, organizations must have access to timely international information. Increasing cross-border competition demands competitive intelligence efforts that monitor financial and news sources for information on foreign as well as domestic competitors. To investigate opportunities for trading partners, strategic alliances, joint ventures and other investments in the developing markets in Latin America, Eastern Europe and the Pacific Rim, organizations need information concerning the volatile markets, economies and political situations
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