Amac, T.: Linguistic context analysis : a new approach to communication evaluation (1997)
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- Abstract
- Argues that the integration of computational psycholinguistics can improve corporate communication, and thus become a new strategic tool. An electronic dictionary was created of basic, neutral and negative connotations for nouns, verbs and adjectives appearing in press releases and other communication media, which can be updated with client specific words. The focus on negative messages has the objective of detecting who, why and how publics are criticized, to learn from the vocabulary of opinion leaders and to improve issues management proactively. Suggests a new form of analysis called 'computational linguistic context analysis' (CLCA) by analyzing nominal groups of negative words, rather than monitoring content analysis in the traditional way. Concludes that CLCA can be used to analyze large quantities of press cuttings about a company and could, theoretically, be used to analyze the structure, language and style of a particular journalist to whom it is planned to send a press release or article
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