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  • × author_ss:"Cha, M."
  • × author_ss:"Cronin, B."
  1. Cronin, B.; Overfeldt, K.; Fouchereaux, K.; Manzvanzvike, T.; Cha, M.; Sona, E.: ¬The Internet and competitive intelligence : a survey of current practice (1994) 0.00 
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    Abstract
    The Internet has the potential to become a major strategic information tool for commercial enterprises. many companies, large and small, are already using the Internet to gain an edge in an increasingly competitive business environment, both domestically and internationally. It may well be that the Internet is the next major phase in the evolution of the competitive intelligence function in advanced organizations, especially as commercialization of the network intensifies. Describes an exploratory study of business use of the Internet for competitive intelligence purposes
    Type
    a
  2. Cronin, B.; Overfeldt, K.; Fouchereaux, K.; Manzvanzvike, T.; Cha, M.; Sona, E.: Internet-sourced competitive intelligence (1994) 0.00 
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    Abstract
    Little research has been reported on how the Internet is being used to source corporate competitive intelligence. An exploratory study was conducted to explore current practice and future potential. A request for participants was posted to business-oriented listservs and Usenet newsgroups. Respondents were sent an open-ended survey which addressed three topics: a) the Internet as a source of competitive edge; b) ways in which the Internet could make their firm mor competitive, and c) security and other usage-related issues from the corporate perspective. Findings suggest that the Internet is being used as a tool for monitoring the external environment, locating distributed experts, engaging in informal know-how trading, and conducting market research. Respondents foresee greater use of the Internet in the context of the competitive intelligence function, and generally have few reservations about using the Internet
    Type
    a

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