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Kennedy, S.D.: Dilemmas abound with Internet ads (1996) 0.00
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Abstract

Examines how the 71,1 million dollars in advertising revenue from 600 Web sites has been gained. 2/3 of this went to only 10 sites, the top 5 of which were Netscape, InfoSeek, Yahoo!, Lycos anc Excite. Offers 5 tips for effective banner advertising on Web pages. Multithreaded parallel search sites such as MetaCrawler and SavvySearch which enable a user to run several search engines simultaneously, pose a threat to advertising. Cyber 411, a new tool, queries 15 different search engines. Another category, software for querying multiple search engines such as WebCompass, willbuild a keyword searchable index with the summary of results which is output as an HTML file. Compares this with similar products including a Netscape product. InfoSeek and Excite offer mini-applications to place a labelled button on the browser's tool-bar to go straight to their respective search engine. VistaPass from AltaVista will run minimized on a task bar

Type

a
Kennedy, S.D.: Looking beyond the major search engines : the Internet has vast resources of untapped information available (1998) 0.00
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Abstract

The vast sources of information, in formatted files, online publications requiring registratiion and login, many statistical files as well as subject databases where results appear as dynamically created HTML pages, are not accessible to Web spiders and thus constitute a hidden Internet. In addition there are non-Web resources such as ftp archives where such materials as research papers can be obtained free. Explains a number of approaches to the hidden Internet including using the list 'Direct links to the search interfaces of resources not easily searchable ..." compiled at the Gelman Library, George Washington University and the Internet Sleuth. Also reviews publications to aid those using Photoshop for designing graphics

Type

a

Kennedy, S.D.: How to find subjects and subject experts (1996) 0.00

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Type: a