Zhang, Y.; Li, X.; Fan, W.: User adoption of physician's replies in an online health community : an empirical study (2020)
0.00
0.002269176 = product of:
0.004538352 = sum of:
0.004538352 = product of:
0.009076704 = sum of:
0.009076704 = weight(_text_:a in 4) [ClassicSimilarity], result of:
0.009076704 = score(doc=4,freq=10.0), product of:
0.053105544 = queryWeight, product of:
1.153047 = idf(docFreq=37942, maxDocs=44218)
0.046056706 = queryNorm
0.1709182 = fieldWeight in 4, product of:
3.1622777 = tf(freq=10.0), with freq of:
10.0 = termFreq=10.0
1.153047 = idf(docFreq=37942, maxDocs=44218)
0.046875 = fieldNorm(doc=4)
0.5 = coord(1/2)
0.5 = coord(1/2)
- Abstract
- Online health question-and-answer consultation with physicians is becoming a common phenomenon. However, it is unclear how users identify the most satisfying reply. Based on the dual-process theory of knowledge adoption, we developed a conceptual model and empirical method to study which factors influence adoption of a reply. We extracted 6 variables for argument quality (Ease of understanding, Relevance, Completeness, Objectivity, Timeliness, Structure) and 4 for source credibility (Physician's online experience, Physician's offline expertise, Hospital location, Hospital level). The empirical results indicate that both central and peripheral routes affect user's adoption of a response. Physician's offline expertise negatively affects user's adoption decision, while physician's online experience positively affects it; this effect is positively moderated by user involvement.
- Type
- a
