Search (74 results, page 1 of 4)

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Abstract

In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.

Date

22. 3.2009 17:49:11

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Abstract

Information retrieval (IR) research has developed considerably since the 1950's to include consideration of more cognitive, interactive and iterative processes during the interaction between humans and IR or Web systems (Ingwersen, 1992, 1996). Interactive search sessions by humans with IR systems have been depicted as interactive IR models (Saracevic, 1997). Human-IR system interaction is also modeled as taking place within the context of broader human information behavior (HIB) processes (Spink et al., 2002). Research into the human or cognitive (user modeling) aspects of IR is a growing body of research on user interactivity, task performance and measures for observing user interactivity. The task context and situational characteristics of users' searches and evaluation have also been identified as key elements in a user's interaction with an IR system (Cool and Spink, 2002; Vakkari, 2003). Major theorized interactive IR models have been proposed relating to the single search episode, including Ingwersen's (1992,1996) Cognitive Model of IR Interaction, Belkin et al.'s (1995) Episodic Interaction Model, and Saracevic's (1996,1997) Stratified Model of IR Interaction. In this chapter we examine Saracevic's Stratified Model of IR Interaction and extend the model within the framework of cognitive IR (CIR) to depict CIR as a multitasking process. This chapter provides a new direction for CIR research by conceptualizing IR with a multitasking context. The next section of the chapter defines the concept of multitasking in the cognitive sciences and Section 3 discusses the emerging understanding of multitasking information behavior. In Section 4, cognitive IR is depicted within a multitasking framework using Saracevic's (1996, 1997) Stratified Model of IR Interaction. In Section 5, we link information searching and seeking models together, via Saracevic's Stratified Model of IR Interaction, but starting with a unitask model of HIB. We begin to model multitasking in cognitive IR in Section 6. In Sections 7 and 8, we increase the complexity of our developing multitasking model of cognitive IR by adding coordinating mechanisms, including feedback loops. Finally, in Section 9, we conclude the chapter and indicate future directions for further research.

Date

19. 1.2007 12:55:22

Source

New directions in cognitive information retrieval. Eds.: A. Spink, C. Cole

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Abstract

Develops a theoretical framework for expressing the nature of feedback as a critical process in interactive information retrieval. Feedback concepts from cybernetics and social sciences perspectives are used to develop a concept of information feedback applicable to information retrieval. Adapts models from human-computer interaction and interactive information retrieval as a framework for studying the manifestations of feedback in information retrieval. Presents results from an empirical study of real-life interactions between users, professional mediators and an information retrieval system computer. Presents data involving 885 feedback loops classified in 5 categories. Presents a connection between the theoretical framework and empirical observations and provides a number of pragmatic and research suggestions

Footnote

Contribution to a special section of articles related to human-computer interaction and information retrieval

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Abstract

This paper outlines the relation between philosophy of information (PI) and human information behavior (HIB). In this paper, we first briefly outline the basic constructs and approaches of PI and HIB. We argue that a strong relation exists between PI and HIB, as both are exploring the concept of information and premise information as a fundamental concept basic to human existence. We then exemplify that a heuristic approach to PI integrates the HIB view of information as a cognitive human-initiated process by presenting a specific cognitive architecture for information initiation based on modular notion from HIB/evolutionary psychology and the vacuum mechanism from PI.

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Abstract

The relationship between user characteristics and the outcome of an online search is a growing area of investigation. Reports results of a study which examined use characteristics during mediated online searching in an academic environment, which related to online search outcome. Results of the study indicate that the academic status of the users and their experience of a prior online search on their information problem was significantly related to the online search outcome

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Abstract

Information science is beginning to explore feedback as a key concept within information seeking and retrieving methods. Feedback has been a fundamental element in mmany cybernetic and social models. Gives an overview of feedback within the cybernetics and social frameworks. Compares these feedback concepts with the interactive feedback concept evolving within the framework of information seeking and retrieving, based on their conceptualization of the feedback loop and notion of information

Type

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Abstract

This paper presents the initial stages of the development of a three-dimensional model as a theoretical framework for conceptualizing and exploring interactive information retrieval (IR) with an information seeking context. The model, displayed in Figure 1, includes a Plane of Judgment within a Plane of Interaction within a Plane of Time. The Plane of Judgment includes levels and regions of relevance judgments, and other user judgments during interactive IR, e.g., magnitude or strategy feedback, tactics, search strategies, or search terms. The Plane of Judgment exists within a Plane of Interaction. The Plane of Interaction consists of interactive IR models, including Ingwersen (1992, 1996), Belkin, Cool, Stein and Theil (1995), and Saracevic (1996b, 1997). The Plane of Interaction includes movement or shifts within interactions or search episodes, e.g., tactics, information problem, strategies, terms, feedback, goal states, or uncertainty. IR interactions that occur within a Plane of Interaction exist within a Plane of Time. The Plane of Time includes users' information seeking stages, represented in the model by Kuhlthau's Information Search Process Model (1993) and users' successive searches over time related to the same or evolving information problem (Spink, 1996). The three-dimensional model is a framework for the development of theoretical and empirical research to: 1. Integrate interactive IR research within information-seeking context 2. Explore users' interactive IR episodes within their changing information-seeking contexts 3. Examine relevance judgments within users' information seeking processes 4. Broaden relevance research to include the concurrent exploration of relevance judgment level, region and time

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Abstract

In "Part 3. Successive Searching.'' where Spink is the primary author, after a review of the work on successive searching, a portion of the Texas generated data is reviewed for insights on how frequently successive searching occurred, the motivation for its occurrence, and any distinctive characteristics of the successive search pattern. Of 18 mediated searches, half requested a second search and a quarter a third search. All but one seeker reported a need to refine and enhance the previous results. Second searches while characterized as refinements included a significantly higher number of items retrieved and more search cycles. Third searches had the most cycles but less retrieved items than the second. Number of terms utilized did not change significantly and overlap was limited to about one in five terms between first and second searches. No overlap occurred between the second and third searches. Problem solving stage shifts did occur with 2 moving to a later stage after the first search, 5 remaining in the same stage and one reverting to a previous stage. Precision did not increase over successive searches, but partial relevant judgments decreased between the second and third search.

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Abstract

A user's single session with a Web search engine or information retrieval (IR) system may consist of seeking information on single or multiple topics, and switch between tasks or multitasking information behavior. Most Web search sessions consist of two queries of approximately two words. However, some Web search sessions consist of three or more queries. We present findings from two studies. First, a study of two-query search sessions on the AltaVista Web search engine, and second, a study of three or more query search sessions on the AltaVista Web search engine. We examine the degree of multitasking search and information task switching during these two sets of AltaVista Web search sessions. A sample of two-query and three or more query sessions were filtered from AltaVista transaction logs from 2002 and qualitatively analyzed. Sessions ranged in duration from less than a minute to a few hours. Findings include: (1) 81% of two-query sessions included multiple topics, (2) 91.3% of three or more query sessions included multiple topics, (3) there are a broad variety of topics in multitasking search sessions, and (4) three or more query sessions sometimes contained frequent topic changes. Multitasking is found to be a growing element in Web searching. This paper proposes an approach to interactive information retrieval (IR) contextually within a multitasking framework. The implications of our findings for Web design and further research are discussed.

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Abstract

Reports findings from an explanatory study investigating working notes created during encoding and external storage (EES) processes, by human search intermediaries using a Boolean information retrieval systems. Analysis of 221 sets of working notes created by human search intermediaries revealed extensive use of EES processes and the creation of working notes of textual, numerical and graphical entities. Nearly 70% of recorded working noted were textual/numerical entities, nearly 30 were graphical entities and 0,73% were indiscernible. Segmentation devices were also used in 48% of the working notes. The creation of working notes during the EES processes was a fundamental element within the mediated, interactive information retrieval process. Discusses implications for the design of interfaces to support users' EES processes and further research

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Abstract

Feedback has been a fundamental element in many cybernetic and social models. Information science is also exploring feedback as a key concept within information seeking and retrieving models. This article first presents an overview of the feedback concepts within the frameworks and models of cybernetics and the social sciences. The article then proposes that an enhanced feedback concept is developing within the framework and models of information seeking and retrieving, and the development of a cognitive viewpoint of information, illuminating the information seeking and retrieving context. The three feedback frameworks and concepts (cybernetic, social, and interaction) are then compared based on their conceptualization of the feedback loop and notion of information

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Abstract

Reports results of research to examine users conducting their initial online search on a particular information problem. Findings from 3 separate studies of relevance judgements by 44 initial search users were examined, including 2 studies of 13 end users and a study of 18 user engaged in mediated online searches. Number of items was judged on the scale 'relevant', 'patially relevant' and 'not rlevant'. Results suggest that: a relationship exists between partially rlevant items retrieved anch changes in the users' information problem or question during an information seeking process; partial relevance judgements play an important role for users in the early stages of seeking information on a particular information problem; and 'highly' relevant items may or may not be the only items useful at the early stages of users' information seeking processes

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Abstract

Considers what elicitation or requests for information search intermediaries make of users with information requests during an information retrieval interaction - including prior to and during an information retrieval interaction - and for what purpose. Reports a study of elicitations during 40 mediated information retrieval interactions. Identifies a total of 1.557 search intermediary elicitations within 15 purpose categories. The elicitation purposes of search intermediaries included requests for information on search terms and strategies, database selection, search procedures, system's outputs and relevance of retrieved items, and users' knowledge and previous information seeking. Investigates the transition sequences from 1 type of search intermediary elicitation to another. Compares these findings with results from a study of end user questions

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Abstract

Recent studies show that humans engage in multitasking information behaviors, often in libraries, as they seek and search for information on more than one information task. Multitasking information behaviors may consist of library search and use behaviors, or database or Web search sessions on multiple information tasks. However, few human information behavior models of seeking, searching or use, or library use models, include considerations of multitasking information behavior. This paper reports results from a case study exploring multitasking information behavior by an information seeker in a public library using diary, observation and interview data collection techniques. The information seeker sought information on four unrelated personal information tasks during two public library visits. Findings include a taxonomy of information behaviors; a sequential flowchart of the information seeker's complex and iterative processes, including multitasking information behavior, electronic searches, physical library searches, serendipitous browsing, and successive searches; and that the information seeker engaged in a process of 17 information task switches over two library visits. A model of information multitasking and information task switching is presented. Implications for library services and bibliographic instruction are also discussed.

Type

a

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Abstract

In this issue we begin with the first of four parts of a five part series of papers by Spink, Wilson, Ford, Foster, and Ellis. Spink, et alia, in the first section of this report set forth the design of a project to test whether existing models of the information search process are appropriate for an environment of mediated successive searching which they believe characterizes much information seeking behavior. Their goal is to develop an integrated model of the process. Data were collected from 198 individuals, 87 in Texas and 111 in Sheffield in the U.K., with individuals with real information needs engaged in interaction with operational information retrieval systems by use of transaction logs, recordings of interactions with intermediaries, pre, and post search interviews, questionnaire responses, relevance judgments of retrieved text, and responses to a test of cognitive styles. Questionnaires were based upon the Kuhlthau model, the Saracevic model, the Ellis model, and incorporated a visual analog scale to avoid a consistency bias.

Type

a