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  • × author_ss:"Vishwanath, A."
  • × author_ss:"Chen, H."
  1. Vishwanath, A.; Chen, H.: Personal communication technologies as an extension of the self : a cross-cultural comparison of people's associations with technology and their symbolic proximity with others (2008) 0.00 
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    Abstract
    Increasingly, individuals use communication technologies such as e-mail, IMs, blogs, and cell phones to locate, learn about, and communicate with one another. Not much, however, is known about how individuals relate to various personal technologies, their preferences for each, or their extensional associations with them. Even less is known about the cultural differences in these preferences. The current study used the Galileo system of multidimensional scaling to systematically map the extensional associations with nine personal communication technologies across three cultures: U.S., Germany, and Singapore. Across the three cultures, the technologies closest to the self were similar, suggesting a universality of associations with certain technologies. In contrast, the technologies farther from the self were significantly different across cultures. Moreover, the magnitude of associations with each technology differed based on the extensional association or distance from the self. Also, and more importantly, the antecedents to these associations differed significantly across cultures, suggesting a stronger influence of cultural norms on personal-technology choice.
    Type
    a
  2. Vishwanath, A.; Chen, H.: Technology clusters : using multidimensional scaling to evaluate and structure technology clusters (2006) 0.00 
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    Abstract
    Empirical evidence suggests that the ownership of related products that form a technology cluster is signifIcantly better than the attributes of an innovation at predicting adoption. The treatment of technology clusters, however, has been ad hoc and study specific: Researchers often make a priori assumptions about the relationships between technologies and measure ownership using lists of functionally related technology, without any systematic reasoning. Hence, the authors set out to examine empirically the composition of technology clusters and the differences, if any, in clusters of technologies formed by adopters and nonadopters. Using the Galileo system of multidimensional scaling and the associational diffusion framework, the dissimilarities between 30 technology concepts were scored by adopters and nonadopters. Results indicate clear differences in conceptualization of clusters: Adopters tend to relate technologies based an their functional similarity; here, innovations are perceived to be complementary, and hence, adoption of one technology spurs the adoption of related technologies. On the other hand, nonadopters tend to relate technologies using a stricter ascendancy of association where the adoption of an innovation makes subsequent innovations redundant. The results question the measurement approaches and present an alternative methodology.
    Type
    a