Search (4 results, page 1 of 1)

  • × theme_ss:"Linguistik"
  • × theme_ss:"Inhaltsanalyse"
  1. Gardin, J.C.: Document analysis and linguistic theory (1973) 0.00 
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    Type
    a
  2. Amac, T.: Linguistic context analysis : a new approach to communication evaluation (1997) 0.00 
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    Abstract
    Argues that the integration of computational psycholinguistics can improve corporate communication, and thus become a new strategic tool. An electronic dictionary was created of basic, neutral and negative connotations for nouns, verbs and adjectives appearing in press releases and other communication media, which can be updated with client specific words. The focus on negative messages has the objective of detecting who, why and how publics are criticized, to learn from the vocabulary of opinion leaders and to improve issues management proactively. Suggests a new form of analysis called 'computational linguistic context analysis' (CLCA) by analyzing nominal groups of negative words, rather than monitoring content analysis in the traditional way. Concludes that CLCA can be used to analyze large quantities of press cuttings about a company and could, theoretically, be used to analyze the structure, language and style of a particular journalist to whom it is planned to send a press release or article
    Type
    a
  3. Hays, D.G.: Linguistic foundations of the theory of content analysis (1969) 0.00 
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    Type
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  4. Molina, M.P.: Interdisciplinary approaches to the concept and practice of written documentary content analysis (WTDCA) (1994) 0.00 
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    Abstract
    Content analysis, restricted within the limits of written textual documents (WTDCA), is a field which is greatly in need of extensive interdisciplinary research. This would clarify certain concepts, especially those concerned with 'text', as a new central nucleus of semiotic research, and 'content', or the informative power of text. The objective reality (syntax) of the written document should be, in the cognitve process that all content analysis entails, interpreted (semantically and pragmatically) in an intersubjective manner with regard to the context, the analyst's knowledge base and the documentary objectives. The contributions of sociolinguistics (textual), logic (formal) and psychology (cognitive) are fundamental to the conduct of these activities. The criteria used to validate the results obtained complete the necessary conceptual reference panorama
    Type
    a

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