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Abstract

This book offers a comprehensive introduction to the exploding field of data mining. We are surrounded by data, numerical and otherwise, which must be analyzed and processed to convert it into information that informs, instructs, answers, or otherwise aids understanding and decision-making. Due to the ever-increasing complexity and size of today's data sets, a new term, data mining, was created to describe the indirect, automatic data analysis techniques that utilize more complex and sophisticated tools than those which analysts used in the past to do mere data analysis. "Data Mining: Concepts, Models, Methods, and Algorithms" discusses data mining principles and then describes representative state-of-the-art methods and algorithms originating from different disciplines such as statistics, machine learning, neural networks, fuzzy logic, and evolutionary computation. Detailed algorithms are provided with necessary explanations and illustrative examples. This text offers guidance: how and when to use a particular software tool (with their companion data sets) from among the hundreds offered when faced with a data set to mine. This allows analysts to create and perform their own data mining experiments using their knowledge of the methodologies and techniques provided. This book emphasizes the selection of appropriate methodologies and data analysis software, as well as parameter tuning. These critically important, qualitative decisions can only be made with the deeper understanding of parameter meaning and its role in the technique that is offered here. Data mining is an exploding field and this book offers much-needed guidance to selecting among the numerous analysis programs that are available.

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Abstract

An important part of our information-gathering behavior has always been to find out what other people think. With the growing availability and popularity of opinion-rich resources such as online review sites and personal blogs, new opportunities and challenges arise as people can, and do, actively use information technologies to seek out and understand the opinions of others. The sudden eruption of activity in the area of opinion mining and sentiment analysis, which deals with the computational treatment of opinion, sentiment, and subjectivity in text, has thus occurred at least in part as a direct response to the surge of interest in new systems that deal directly with opinions as a first-class object. Opinion Mining and Sentiment Analysis covers techniques and approaches that promise to directly enable opinion-oriented information-seeking systems. The focus is on methods that seek to address the new challenges raised by sentiment-aware applications, as compared to those that are already present in more traditional fact-based analysis. The survey includes an enumeration of the various applications, a look at general challenges and discusses categorization, extraction and summarization. Finally, it moves beyond just the technical issues, devoting significant attention to the broader implications that the development of opinion-oriented information-access services have: questions of privacy, vulnerability to manipulation, and whether or not reviews can have measurable economic impact. To facilitate future work, a discussion of available resources, benchmark datasets, and evaluation campaigns is also provided. Opinion Mining and Sentiment Analysis is the first such comprehensive survey of this vibrant and important research area and will be of interest to anyone with an interest in opinion-oriented information-seeking systems.