Mikkonen, A.; Vakkari, P.: Reader characteristics, behavior, and success in fiction book search (2017)
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- Abstract
- We examined the search behaviors of diverse fiction readers in different search scenarios. The aim was to understand how fiction readers with varied reading preferences are selecting interesting novels in library catalogs. We conducted a controlled user study with 80 participants. Two reader groups were elicited according to similar reading preference patterns. The readers enjoyed the entertainment, escape, and comfort that reading as a pleasurable activity offered. The aesthetic readers valued the artistic and aesthetic pleasures, widening vocabulary, and ability to express oneself through fiction books. We compared the search queries and search actions between the 2 reader groups. Our results demonstrated that preference patterns were associated with readers' search behavior, that is, the number of viewed search result pages, opened book pages, dwell time on book pages, and the type of search queries. Based on the findings, we present 3 search tactics for fiction books in library catalogs: i) focused querying, ii) topical browsing, and iii) similarity-based tactic. The most popular search tactic in each search scenario was "focused querying" with known author in both reader groups.
