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Abstract

My keynote at the workshop "Social Tagging in Knowledge Organization" was a great opportunity to make and share new experiences. For the first time ever, I sat in my office at home and gave a live web video presentation to a conference audience elsewhere on the globe. At the same time, it was also an opportunity to premier my conceptual model "Matrix of Perception" to an interdisciplinary audience of researchers and practitioners with a variety of backgrounds - reaching from philosophy, psychology, pedagogy and computation to library science and economics. The interdisciplinary approach of the conference is also mirrored in the structure of this volume, with articles on the theoretical background, the empirical analysis and the potential applications of tagging, for instance in university libraries, e-learning, or e-commerce. As an introduction to the topic of "social tagging" I would like to draw your attention to some foundation concepts of the phenomenon I have racked my brain with for the last few month. One thing I have seen missing in recent research and system development is a focus on the variety of user perspectives in social tagging. Different people perceive tagging in complex variegated ways and use this form of knowledge organization for a variety of purposes. My analytical interest lies in understanding the personas and patterns in tagging systems and in being able to label their different perceptions. To come up with a concise picture of user expectations, needs and activities, I have broken down the perspectives on tagging into two different categories, namely "faces" and "depth". When put together, they form the "Matrix of Perception" - a nuanced view of stakeholders and their respective levels of participation.

Date

22. 6.2009 9:15:45