-
Data Mining im praktischen Einsatz : Verfahren und Anwendungsfälle für Marketing, Vertrieb, Controlling und Kundenunterstützung (2000)
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- Editor
- Alpar, P. u. I. Niedereichholz
-
Information visualization in data mining and knowledge discovery (2002)
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- Date
- 23. 3.2008 19:10:22
- Footnote
- Rez. in: JASIST 54(2003) no.9, S.905-906 (C.A. Badurek): "Visual approaches for knowledge discovery in very large databases are a prime research need for information scientists focused an extracting meaningful information from the ever growing stores of data from a variety of domains, including business, the geosciences, and satellite and medical imagery. This work presents a summary of research efforts in the fields of data mining, knowledge discovery, and data visualization with the goal of aiding the integration of research approaches and techniques from these major fields. The editors, leading computer scientists from academia and industry, present a collection of 32 papers from contributors who are incorporating visualization and data mining techniques through academic research as well application development in industry and government agencies. Information Visualization focuses upon techniques to enhance the natural abilities of humans to visually understand data, in particular, large-scale data sets. It is primarily concerned with developing interactive graphical representations to enable users to more intuitively make sense of multidimensional data as part of the data exploration process. It includes research from computer science, psychology, human-computer interaction, statistics, and information science. Knowledge Discovery in Databases (KDD) most often refers to the process of mining databases for previously unknown patterns and trends in data. Data mining refers to the particular computational methods or algorithms used in this process. The data mining research field is most related to computational advances in database theory, artificial intelligence and machine learning. This work compiles research summaries from these main research areas in order to provide "a reference work containing the collection of thoughts and ideas of noted researchers from the fields of data mining and data visualization" (p. 8). It addresses these areas in three main sections: the first an data visualization, the second an KDD and model visualization, and the last an using visualization in the knowledge discovery process. The seven chapters of Part One focus upon methodologies and successful techniques from the field of Data Visualization. Hoffman and Grinstein (Chapter 2) give a particularly good overview of the field of data visualization and its potential application to data mining. An introduction to the terminology of data visualization, relation to perceptual and cognitive science, and discussion of the major visualization display techniques are presented. Discussion and illustration explain the usefulness and proper context of such data visualization techniques as scatter plots, 2D and 3D isosurfaces, glyphs, parallel coordinates, and radial coordinate visualizations. Remaining chapters present the need for standardization of visualization methods, discussion of user requirements in the development of tools, and examples of using information visualization in addressing research problems.
In 13 chapters, Part Two provides an introduction to KDD, an overview of data mining techniques, and examples of the usefulness of data model visualizations. The importance of visualization throughout the KDD process is stressed in many of the chapters. In particular, the need for measures of visualization effectiveness, benchmarking for identifying best practices, and the use of standardized sample data sets is convincingly presented. Many of the important data mining approaches are discussed in this complementary context. Cluster and outlier detection, classification techniques, and rule discovery algorithms are presented as the basic techniques common to the KDD process. The potential effectiveness of using visualization in the data modeling process are illustrated in chapters focused an using visualization for helping users understand the KDD process, ask questions and form hypotheses about their data, and evaluate the accuracy and veracity of their results. The 11 chapters of Part Three provide an overview of the KDD process and successful approaches to integrating KDD, data mining, and visualization in complementary domains. Rhodes (Chapter 21) begins this section with an excellent overview of the relation between the KDD process and data mining techniques. He states that the "primary goals of data mining are to describe the existing data and to predict the behavior or characteristics of future data of the same type" (p. 281). These goals are met by data mining tasks such as classification, regression, clustering, summarization, dependency modeling, and change or deviation detection. Subsequent chapters demonstrate how visualization can aid users in the interactive process of knowledge discovery by graphically representing the results from these iterative tasks. Finally, examples of the usefulness of integrating visualization and data mining tools in the domain of business, imagery and text mining, and massive data sets are provided. This text concludes with a thorough and useful 17-page index and lengthy yet integrating 17-page summary of the academic and industrial backgrounds of the contributing authors. A 16-page set of color inserts provide a better representation of the visualizations discussed, and a URL provided suggests that readers may view all the book's figures in color on-line, although as of this submission date it only provides access to a summary of the book and its contents. The overall contribution of this work is its focus an bridging two distinct areas of research, making it a valuable addition to the Morgan Kaufmann Series in Database Management Systems. The editors of this text have met their main goal of providing the first textbook integrating knowledge discovery, data mining, and visualization. Although it contributes greatly to our under- standing of the development and current state of the field, a major weakness of this text is that there is no concluding chapter to discuss the contributions of the sum of these contributed papers or give direction to possible future areas of research. "Integration of expertise between two different disciplines is a difficult process of communication and reeducation. Integrating data mining and visualization is particularly complex because each of these fields in itself must draw an a wide range of research experience" (p. 300). Although this work contributes to the crossdisciplinary communication needed to advance visualization in KDD, a more formal call for an interdisciplinary research agenda in a concluding chapter would have provided a more satisfying conclusion to a very good introductory text.
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Benoit, G.: Data mining (2002)
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- Abstract
- Data mining (DM) is a multistaged process of extracting previously unanticipated knowledge from large databases, and applying the results to decision making. Data mining tools detect patterns from the data and infer associations and rules from them. The extracted information may then be applied to prediction or classification models by identifying relations within the data records or between databases. Those patterns and rules can then guide decision making and forecast the effects of those decisions. However, this definition may be applied equally to "knowledge discovery in databases" (KDD). Indeed, in the recent literature of DM and KDD, a source of confusion has emerged, making it difficult to determine the exact parameters of both. KDD is sometimes viewed as the broader discipline, of which data mining is merely a component-specifically pattern extraction, evaluation, and cleansing methods (Raghavan, Deogun, & Sever, 1998, p. 397). Thurasingham (1999, p. 2) remarked that "knowledge discovery," "pattern discovery," "data dredging," "information extraction," and "knowledge mining" are all employed as synonyms for DM. Trybula, in his ARIST chapter an text mining, observed that the "existing work [in KDD] is confusing because the terminology is inconsistent and poorly defined.
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Schwartz, D.: Graphische Datenanalyse für digitale Bibliotheken : Leistungs- und Funktionsumfang moderner Analyse- und Visualisierungsinstrumente (2006)
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- Source
- Vom Wandel der Wissensorganisation im Informationszeitalter: Festschrift für Walther Umstätter zum 65. Geburtstag, hrsg. von P. Hauke u. K. Umlauf
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Zhou, L.; Chaovalit, P.: Ontology-supported polarity mining (2008)
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-
Srinivasan, P.: Text mining : generating hypotheses from MEDLINE (2004)
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-
Wu, K.J.; Chen, M.-C.; Sun, Y.: Automatic topics discovery from hyperlinked documents (2004)
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- Abstract
- Topic discovery is an important means for marketing, e-Business and social science studies. As well, it can be applied to various purposes, such as identifying a group with certain properties and observing the emergence and diminishment of a certain cyber community. Previous topic discovery work (J.M. Kleinberg, Proceedings of the 9th Annual ACM-SIAM Symposium on Discrete Algorithms, San Francisco, California, p. 668) requires manual judgment of usefulness of outcomes and is thus incapable of handling the explosive growth of the Internet. In this paper, we propose the Automatic Topic Discovery (ATD) method, which combines a method of base set construction, a clustering algorithm and an iterative principal eigenvector computation method to discover the topics relevant to a given query without using manual examination. Given a query, ATD returns with topics associated with the query and top representative pages for each topic. Our experiments show that the ATD method performs better than the traditional eigenvector method in terms of computation time and topic discovery quality.
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Srinivasan, P.: Text mining in biomedicine : challenges and opportunities (2006)
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-
Li, J.; Zhang, P.; Cao, J.: External concept support for group support systems through Web mining (2009)
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-
Lackes, R.; Tillmanns, C.: Data Mining für die Unternehmenspraxis : Entscheidungshilfen und Fallstudien mit führenden Softwarelösungen (2006)
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- Date
- 22. 3.2008 14:46:06
-
Chen, C.-C.; Chen, A.-P.: Using data mining technology to provide a recommendation service in the digital library (2007)
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-
Peters, G.; Gaese, V.: ¬Das DocCat-System in der Textdokumentation von G+J (2003)
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- Date
- 22. 4.2003 11:45:36
-
Hölzig, C.: Google spürt Grippewellen auf : Die neue Anwendung ist bisher auf die USA beschränkt (2008)
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- Date
- 3. 5.1997 8:44:22
-
Lischka, K.: Spurensuche im Datenwust : Data-Mining-Software fahndet nach kriminellen Mitarbeitern, guten Kunden - und bald vielleicht auch nach Terroristen (2002)
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- Content
- "Ob man als Terrorist einen Anschlag gegen die Vereinigten Staaten plant, als Kassierer Scheine aus der Kasse unterschlägt oder für bestimmte Produkte besonders gerne Geld ausgibt - einen Unterschied macht Data-Mining-Software da nicht. Solche Programme analysieren riesige Daten- mengen und fällen statistische Urteile. Mit diesen Methoden wollen nun die For- scher des "Information Awaren in den Vereinigten Staaten Spuren von Terroristen in den Datenbanken von Behörden und privaten Unternehmen wie Kreditkartenfirmen finden. 200 Millionen Dollar umfasst der Jahresetat für die verschiedenen Forschungsprojekte. Dass solche Software in der Praxis funktioniert, zeigen die steigenden Umsätze der Anbieter so genannter Customer-Relationship-Management-Software. Im vergangenen Jahr ist das Potenzial für analytische CRM-Anwendungen laut dem Marktforschungsinstitut IDC weltweit um 22 Prozent gewachsen, bis zum Jahr 2006 soll es in Deutschland mit einem jährlichen Plus von 14,1 Prozent so weitergehen. Und das trotz schwacher Konjunktur - oder gerade deswegen. Denn ähnlich wie Data-Mining der USRegierung helfen soll, Terroristen zu finden, entscheiden CRM-Programme heute, welche Kunden für eine Firma profitabel sind. Und welche es künftig sein werden, wie Manuela Schnaubelt, Sprecherin des CRM-Anbieters SAP, beschreibt: "Die Kundenbewertung ist ein zentraler Bestandteil des analytischen CRM. Sie ermöglicht es Unternehmen, sich auf die für sie wichtigen und richtigen Kunden zu fokussieren. Darüber hinaus können Firmen mit speziellen Scoring- Verfahren ermitteln, welche Kunden langfristig in welchem Maße zum Unternehmenserfolg beitragen." Die Folgen der Bewertungen sind für die Betroffenen nicht immer positiv: Attraktive Kunden profitieren von individuellen Sonderangeboten und besonderer Zuwendung. Andere hängen vielleicht so lauge in der Warteschleife des Telefonservice, bis die profitableren Kunden abgearbeitet sind. So könnte eine praktische Umsetzung dessen aussehen, was SAP-Spreche-rin Schnaubelt abstrakt beschreibt: "In vielen Unternehmen wird Kundenbewertung mit der klassischen ABC-Analyse durchgeführt, bei der Kunden anhand von Daten wie dem Umsatz kategorisiert werden. A-Kunden als besonders wichtige Kunden werden anders betreut als C-Kunden." Noch näher am geplanten Einsatz von Data-Mining zur Terroristenjagd ist eine Anwendung, die heute viele Firmen erfolgreich nutzen: Sie spüren betrügende Mitarbeiter auf. Werner Sülzer vom großen CRM-Anbieter NCR Teradata beschreibt die Möglichkeiten so: "Heute hinterlässt praktisch jeder Täter - ob Mitarbeiter, Kunde oder Lieferant - Datenspuren bei seinen wirtschaftskriminellen Handlungen. Es muss vorrangig darum gehen, einzelne Spuren zu Handlungsmustern und Täterprofilen zu verdichten. Das gelingt mittels zentraler Datenlager und hoch entwickelter Such- und Analyseinstrumente." Von konkreten Erfolgen sprich: Entlas-sungen krimineller Mitarbeiter-nach Einsatz solcher Programme erzählen Unternehmen nicht gerne. Matthias Wilke von der "Beratungsstelle für Technologiefolgen und Qualifizierung" (BTQ) der Gewerkschaft Verdi weiß von einem Fall 'aus der Schweiz. Dort setzt die Handelskette "Pick Pay" das Programm "Lord Lose Prevention" ein. Zwei Monate nach Einfüh-rung seien Unterschlagungen im Wert von etwa 200 000 Franken ermittelt worden. Das kostete mehr als 50 verdächtige Kassiererinnen und Kassierer den Job.
-
Medien-Informationsmanagement : Archivarische, dokumentarische, betriebswirtschaftliche, rechtliche und Berufsbild-Aspekte ; [Frühjahrstagung der Fachgruppe 7 im Jahr 2000 in Weimar und Folgetagung 2001 in Köln] (2003)
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- Date
- 11. 5.2008 19:49:22
